Amazon Launches its Temu Competitor, Introducing Amazon Haul!
15 Nov 2024
Amazon launches its Temu competitor, introducing Amazon Haul!
Amazon has launched a beta version of their new shopping experience, Amazon Haul, in the shopping app, featuring fashion, home, lifestyle, electronics, and other products at very low prices, all backed by Amazon’s A-to-z Guarantee, with delivery times of one to two weeks.
Like Temu, Amazon Haul emphasises affordability with reduced seller fees and slower delivery times to achieve competitive pricing. This new storefront responds to consumer demand for budget options while helping Amazon compete directly with the rapid growth of extremely low-cost retailers that have gained popularity, particularly with Gen-Z consumers.
Key Features:
All products will be priced $20 and under with most under $10.
Free shipping on orders over $25.
5% discounts off $50+ and 10% off $75+.
Free returns on purchases over $3 if returned in 15 days.
Delivery times are 1-2 weeks.
Available only on mobile.
Because of Haul being a separate interface, it will create a distinct pathway that shouldn’t overlap much with the main Amazon platform. Amazon Haul will act as a unique customer journey and prioritise different elements creating a distinctive shopping experience meaning brands outside of Haul won’t experience much, if any, disruption from it.
It will be super interesting to see how Amazon perform stepping into this new territory where the likes of Temu, Shein & AliExpress are the market leaders.
Amazon launches its Temu competitor, introducing Amazon Haul!
Amazon has launched a beta version of their new shopping experience, Amazon Haul, in the shopping app, featuring fashion, home, lifestyle, electronics, and other products at very low prices, all backed by Amazon’s A-to-z Guarantee, with delivery times of one to two weeks.
Like Temu, Amazon Haul emphasises affordability with reduced seller fees and slower delivery times to achieve competitive pricing. This new storefront responds to consumer demand for budget options while helping Amazon compete directly with the rapid growth of extremely low-cost retailers that have gained popularity, particularly with Gen-Z consumers.
Key Features:
All products will be priced $20 and under with most under $10.
Free shipping on orders over $25.
5% discounts off $50+ and 10% off $75+.
Free returns on purchases over $3 if returned in 15 days.
Delivery times are 1-2 weeks.
Available only on mobile.
Because of Haul being a separate interface, it will create a distinct pathway that shouldn’t overlap much with the main Amazon platform. Amazon Haul will act as a unique customer journey and prioritise different elements creating a distinctive shopping experience meaning brands outside of Haul won’t experience much, if any, disruption from it.
It will be super interesting to see how Amazon perform stepping into this new territory where the likes of Temu, Shein & AliExpress are the market leaders.
Amazon launches its Temu competitor, introducing Amazon Haul!
Amazon has launched a beta version of their new shopping experience, Amazon Haul, in the shopping app, featuring fashion, home, lifestyle, electronics, and other products at very low prices, all backed by Amazon’s A-to-z Guarantee, with delivery times of one to two weeks.
Like Temu, Amazon Haul emphasises affordability with reduced seller fees and slower delivery times to achieve competitive pricing. This new storefront responds to consumer demand for budget options while helping Amazon compete directly with the rapid growth of extremely low-cost retailers that have gained popularity, particularly with Gen-Z consumers.
Key Features:
All products will be priced $20 and under with most under $10.
Free shipping on orders over $25.
5% discounts off $50+ and 10% off $75+.
Free returns on purchases over $3 if returned in 15 days.
Delivery times are 1-2 weeks.
Available only on mobile.
Because of Haul being a separate interface, it will create a distinct pathway that shouldn’t overlap much with the main Amazon platform. Amazon Haul will act as a unique customer journey and prioritise different elements creating a distinctive shopping experience meaning brands outside of Haul won’t experience much, if any, disruption from it.
It will be super interesting to see how Amazon perform stepping into this new territory where the likes of Temu, Shein & AliExpress are the market leaders.