Amazon just Announced the Solution Provider Portal (SPP)
6 Feb 2025
Amazon just announced the Solution Provider Portal (SPP) - and if you're a third-party provider, you must be registered by April 10th (with a full transition deadline of August 31st).
What is Amazon’s Solution Provider Portal (SPP)?
SPP is Amazon’s new platform for third-party developers, agencies, and service providers. It replaces Seller Central and Vendor Central for managing SP-API integrations, permissions, and service provider accounts.
Key Deadlines
April 10, 2025 – All third-party service providers must register with SPP to continue accessing Seller Central.
August 31, 2025 – SPP fully replaces Seller Central and Vendor Central for service providers.
Who is Affected?
Amazon agencies managing accounts for sellers.
Software providers using SP-API integrations.
Consultants & freelancers helping sellers optimise their accounts.
Vendors & supply chain partners who rely on Amazon’s backend tools.
Biggest Challenges for Service Providers
Account Migration Issues – Agencies managing multiple accounts may face complicated authentication processes. Amazon has yet to introduce a Manager Account feature for handling multiple seller accounts seamlessly.
Rebranding Requirements – If your business name includes "Amazon," "AMZ," or "Prime," Amazon may deny your registration. This means many agencies may need to rebrand to stay compliant.
New Permission Rules – Sellers must authorise agencies as service providers, not secondary users, to comply with Amazon’s new access structure.
What Should Agencies & Service Providers Do Now?
Register with SPP before April 10, 2025.
Review SP-API integrations and migrate accounts accordingly.
Check your brand name and prepare for a rebrand if necessary.
Communicate with clients to ensure they assign the right permissions.
Final Takeaway
Amazon is forcing adaptation, and service providers who don’t comply risk losing access to critical tools. If you’re an agency, software provider, or consultant, it’s time to prepare now.
Amazon just announced the Solution Provider Portal (SPP) - and if you're a third-party provider, you must be registered by April 10th (with a full transition deadline of August 31st).
What is Amazon’s Solution Provider Portal (SPP)?
SPP is Amazon’s new platform for third-party developers, agencies, and service providers. It replaces Seller Central and Vendor Central for managing SP-API integrations, permissions, and service provider accounts.
Key Deadlines
April 10, 2025 – All third-party service providers must register with SPP to continue accessing Seller Central.
August 31, 2025 – SPP fully replaces Seller Central and Vendor Central for service providers.
Who is Affected?
Amazon agencies managing accounts for sellers.
Software providers using SP-API integrations.
Consultants & freelancers helping sellers optimise their accounts.
Vendors & supply chain partners who rely on Amazon’s backend tools.
Biggest Challenges for Service Providers
Account Migration Issues – Agencies managing multiple accounts may face complicated authentication processes. Amazon has yet to introduce a Manager Account feature for handling multiple seller accounts seamlessly.
Rebranding Requirements – If your business name includes "Amazon," "AMZ," or "Prime," Amazon may deny your registration. This means many agencies may need to rebrand to stay compliant.
New Permission Rules – Sellers must authorise agencies as service providers, not secondary users, to comply with Amazon’s new access structure.
What Should Agencies & Service Providers Do Now?
Register with SPP before April 10, 2025.
Review SP-API integrations and migrate accounts accordingly.
Check your brand name and prepare for a rebrand if necessary.
Communicate with clients to ensure they assign the right permissions.
Final Takeaway
Amazon is forcing adaptation, and service providers who don’t comply risk losing access to critical tools. If you’re an agency, software provider, or consultant, it’s time to prepare now.
Amazon just announced the Solution Provider Portal (SPP) - and if you're a third-party provider, you must be registered by April 10th (with a full transition deadline of August 31st).
What is Amazon’s Solution Provider Portal (SPP)?
SPP is Amazon’s new platform for third-party developers, agencies, and service providers. It replaces Seller Central and Vendor Central for managing SP-API integrations, permissions, and service provider accounts.
Key Deadlines
April 10, 2025 – All third-party service providers must register with SPP to continue accessing Seller Central.
August 31, 2025 – SPP fully replaces Seller Central and Vendor Central for service providers.
Who is Affected?
Amazon agencies managing accounts for sellers.
Software providers using SP-API integrations.
Consultants & freelancers helping sellers optimise their accounts.
Vendors & supply chain partners who rely on Amazon’s backend tools.
Biggest Challenges for Service Providers
Account Migration Issues – Agencies managing multiple accounts may face complicated authentication processes. Amazon has yet to introduce a Manager Account feature for handling multiple seller accounts seamlessly.
Rebranding Requirements – If your business name includes "Amazon," "AMZ," or "Prime," Amazon may deny your registration. This means many agencies may need to rebrand to stay compliant.
New Permission Rules – Sellers must authorise agencies as service providers, not secondary users, to comply with Amazon’s new access structure.
What Should Agencies & Service Providers Do Now?
Register with SPP before April 10, 2025.
Review SP-API integrations and migrate accounts accordingly.
Check your brand name and prepare for a rebrand if necessary.
Communicate with clients to ensure they assign the right permissions.
Final Takeaway
Amazon is forcing adaptation, and service providers who don’t comply risk losing access to critical tools. If you’re an agency, software provider, or consultant, it’s time to prepare now.