Amazon Ads Introduces Complete TV
18 Mar 2025
Amazon Ads has launched Complete TV, a powerful new feature within Amazon DSP that helps advertisers plan, manage, and measure their streaming TV ad buys more effectively. Using AI-driven recommendations, Complete TV optimises how ad budgets are allocated across Prime Video and premium streaming publishers, ensuring brands get the most value from their investments.
With Complete TV, advertisers can input their campaign details and audience preferences. The tool then uses real-time data to refine ad placements, maximising reach and frequency across both streaming and linear TV channels.
Why This Matters for Brands Using Amazon DSP:
Smarter Budget Allocation: AI-powered insights help brands distribute their ad spend efficiently, ensuring that budgets are used effectively across multiple streaming platforms.
Maximised Audience Reach: With 95% addressability, advertisers can better target and reach high-value customers, leading to improved ROI.
Seamless Integration with Existing Tools: Complete TV works alongside Ads Planner, agency tools, and third-party platforms via a privacy-safe API, making it easy for media planners to incorporate into their existing workflows.
Advanced Performance Analytics: Brands can track real business impact, including publisher reach, brand lift, and conversion paths, through detailed insights in Amazon Marketing Cloud (AMC).
Cost Savings: Industry-leading low fees (0% for Amazon properties and 1% for premium streaming publishers) mean advertisers can save money while gaining valuable campaign insights at no extra cost.
Powered by Ad Relevance, Complete TV refines audience targeting by analysing Amazon’s vast shopping, browsing, and streaming data to serve the most relevant ads. This AI-driven tool ensures brands deliver ads that resonate with audiences at the right moment in their purchase journey.
Currently available in beta, Complete TV will be fully rolled out for the 2025/26 broadcast season, giving brands a cutting-edge tool to enhance their TV advertising strategy.
This update means brands advertising with Amazon DSP now have an easier, more data-driven way to manage their streaming TV ads, reducing media waste while increasing ad effectiveness. It’s a major step forward in helping advertisers blend TV and digital strategies seamlessly.
Amazon Ads has launched Complete TV, a powerful new feature within Amazon DSP that helps advertisers plan, manage, and measure their streaming TV ad buys more effectively. Using AI-driven recommendations, Complete TV optimises how ad budgets are allocated across Prime Video and premium streaming publishers, ensuring brands get the most value from their investments.
With Complete TV, advertisers can input their campaign details and audience preferences. The tool then uses real-time data to refine ad placements, maximising reach and frequency across both streaming and linear TV channels.
Why This Matters for Brands Using Amazon DSP:
Smarter Budget Allocation: AI-powered insights help brands distribute their ad spend efficiently, ensuring that budgets are used effectively across multiple streaming platforms.
Maximised Audience Reach: With 95% addressability, advertisers can better target and reach high-value customers, leading to improved ROI.
Seamless Integration with Existing Tools: Complete TV works alongside Ads Planner, agency tools, and third-party platforms via a privacy-safe API, making it easy for media planners to incorporate into their existing workflows.
Advanced Performance Analytics: Brands can track real business impact, including publisher reach, brand lift, and conversion paths, through detailed insights in Amazon Marketing Cloud (AMC).
Cost Savings: Industry-leading low fees (0% for Amazon properties and 1% for premium streaming publishers) mean advertisers can save money while gaining valuable campaign insights at no extra cost.
Powered by Ad Relevance, Complete TV refines audience targeting by analysing Amazon’s vast shopping, browsing, and streaming data to serve the most relevant ads. This AI-driven tool ensures brands deliver ads that resonate with audiences at the right moment in their purchase journey.
Currently available in beta, Complete TV will be fully rolled out for the 2025/26 broadcast season, giving brands a cutting-edge tool to enhance their TV advertising strategy.
This update means brands advertising with Amazon DSP now have an easier, more data-driven way to manage their streaming TV ads, reducing media waste while increasing ad effectiveness. It’s a major step forward in helping advertisers blend TV and digital strategies seamlessly.
Amazon Ads has launched Complete TV, a powerful new feature within Amazon DSP that helps advertisers plan, manage, and measure their streaming TV ad buys more effectively. Using AI-driven recommendations, Complete TV optimises how ad budgets are allocated across Prime Video and premium streaming publishers, ensuring brands get the most value from their investments.
With Complete TV, advertisers can input their campaign details and audience preferences. The tool then uses real-time data to refine ad placements, maximising reach and frequency across both streaming and linear TV channels.
Why This Matters for Brands Using Amazon DSP:
Smarter Budget Allocation: AI-powered insights help brands distribute their ad spend efficiently, ensuring that budgets are used effectively across multiple streaming platforms.
Maximised Audience Reach: With 95% addressability, advertisers can better target and reach high-value customers, leading to improved ROI.
Seamless Integration with Existing Tools: Complete TV works alongside Ads Planner, agency tools, and third-party platforms via a privacy-safe API, making it easy for media planners to incorporate into their existing workflows.
Advanced Performance Analytics: Brands can track real business impact, including publisher reach, brand lift, and conversion paths, through detailed insights in Amazon Marketing Cloud (AMC).
Cost Savings: Industry-leading low fees (0% for Amazon properties and 1% for premium streaming publishers) mean advertisers can save money while gaining valuable campaign insights at no extra cost.
Powered by Ad Relevance, Complete TV refines audience targeting by analysing Amazon’s vast shopping, browsing, and streaming data to serve the most relevant ads. This AI-driven tool ensures brands deliver ads that resonate with audiences at the right moment in their purchase journey.
Currently available in beta, Complete TV will be fully rolled out for the 2025/26 broadcast season, giving brands a cutting-edge tool to enhance their TV advertising strategy.
This update means brands advertising with Amazon DSP now have an easier, more data-driven way to manage their streaming TV ads, reducing media waste while increasing ad effectiveness. It’s a major step forward in helping advertisers blend TV and digital strategies seamlessly.