Why Non-Endemic Brands Should Be Using Amazon Advertising
12 Jul 2024
Non-endemic brands, like insurance companies or financial services companies, are finally starting to experiment with Amazon advertising. This is largely because Amazon is expanding its ad inventory, most recently by integrating ads into Prime Video. These are valuable, large-exposure platforms that non-endemic brands can take advantage of to advertise their services.
What is a Non-Endemic Brand?
“Non-endemic” basically refers to companies that don’t have products on Amazon—or that don’t sell typical physical products at all. A non-endemic brand might be an insurance, financial services, or real estate company.
Why Use Amazon Advertising?
Amazon offers multiple ad formats made just for non-endemics. Sponsored Display ads allow non-endemic brands to advertise on Amazon even if their product isn’t on the site, and Amazon DSP ads let them gather Amazon’s data to reach people on websites on and off Amazon.
The logic for a non-endemic brand using Amazon is straightforward. Amazon knows a lot about what its shoppers might be up to, based on their purchase habits. Amazon’s data offers a lot of potential for non-endemic advertisers. The issue for non-endemic brands is around reach and measurement on Amazon.
Non-endemic brands still account for a small share of the overall ad spend on Amazon. However, as Amazon’s reach grows and its measurement capabilities become more complex, there are more features than ever for your typical non-endemic brand to take advantage of.
How Amazon is Helping Non-Endemic Brands to Advertise
Awareness of consumer behaviour has prompted a rise in non-endemic marketing and with tools like Amazon DSP, we now have the means to do it. Reaching consumers where they live, where they shop, where they game, where they watch—all routes can now be tapped into.
As a result, there are demands. Creativity in advertising is now at a premium. Even as brands seek new and better ways to target and reach consumers, those same consumers are becoming more and more aware of being advertised to. Advertising is becoming savvier, yes, but so too are the people seeing (and often skipping or ignoring) those ads.
Sellers must therefore look for increasingly creative ways to engage their audience. Advertising for a non-endemic brand is a great way to get creative. Such ads introduce a shock to the system. Seeing an ad for home insurance while shopping for homeware because you have just bought a house, for example, will make most people stop and take notice. This sort of non-endemic presence puts the advantage back with the brand. This is all available to use due to the vast amount of data Amazon can gather on consumers.
How Toucan Can Help Non-Endemic Brands
Amazon are providing new opportunities for brands beyond the normal e-commerce landscape. Being able to harness Amazon’s vast amount of first-party data and use their extensive audience creates an amazing option for brands looking to take advantage of a different advertising channel.
Toucan’s advertising team have extensive knowledge of the Amazon DSP platform and hold seats in EU, NAM & APAC so we are able to activate any campaign in-house with our team of experts. With up to 400 million DSP users worldwide each month, DSP is a powerful tool to expand brand awareness and connect with audiences at different phases of the customer journey. Leveraging Toucan’s services, we help brands optimise their campaigns and make the most of Amazon DSP for heightened visibility and metrics.
If you would like to learn how Toucan can help your brand, get in touch with our team today on hello@toucanecommerce.com
Non-endemic brands, like insurance companies or financial services companies, are finally starting to experiment with Amazon advertising. This is largely because Amazon is expanding its ad inventory, most recently by integrating ads into Prime Video. These are valuable, large-exposure platforms that non-endemic brands can take advantage of to advertise their services.
What is a Non-Endemic Brand?
“Non-endemic” basically refers to companies that don’t have products on Amazon—or that don’t sell typical physical products at all. A non-endemic brand might be an insurance, financial services, or real estate company.
Why Use Amazon Advertising?
Amazon offers multiple ad formats made just for non-endemics. Sponsored Display ads allow non-endemic brands to advertise on Amazon even if their product isn’t on the site, and Amazon DSP ads let them gather Amazon’s data to reach people on websites on and off Amazon.
The logic for a non-endemic brand using Amazon is straightforward. Amazon knows a lot about what its shoppers might be up to, based on their purchase habits. Amazon’s data offers a lot of potential for non-endemic advertisers. The issue for non-endemic brands is around reach and measurement on Amazon.
Non-endemic brands still account for a small share of the overall ad spend on Amazon. However, as Amazon’s reach grows and its measurement capabilities become more complex, there are more features than ever for your typical non-endemic brand to take advantage of.
How Amazon is Helping Non-Endemic Brands to Advertise
Awareness of consumer behaviour has prompted a rise in non-endemic marketing and with tools like Amazon DSP, we now have the means to do it. Reaching consumers where they live, where they shop, where they game, where they watch—all routes can now be tapped into.
As a result, there are demands. Creativity in advertising is now at a premium. Even as brands seek new and better ways to target and reach consumers, those same consumers are becoming more and more aware of being advertised to. Advertising is becoming savvier, yes, but so too are the people seeing (and often skipping or ignoring) those ads.
Sellers must therefore look for increasingly creative ways to engage their audience. Advertising for a non-endemic brand is a great way to get creative. Such ads introduce a shock to the system. Seeing an ad for home insurance while shopping for homeware because you have just bought a house, for example, will make most people stop and take notice. This sort of non-endemic presence puts the advantage back with the brand. This is all available to use due to the vast amount of data Amazon can gather on consumers.
How Toucan Can Help Non-Endemic Brands
Amazon are providing new opportunities for brands beyond the normal e-commerce landscape. Being able to harness Amazon’s vast amount of first-party data and use their extensive audience creates an amazing option for brands looking to take advantage of a different advertising channel.
Toucan’s advertising team have extensive knowledge of the Amazon DSP platform and hold seats in EU, NAM & APAC so we are able to activate any campaign in-house with our team of experts. With up to 400 million DSP users worldwide each month, DSP is a powerful tool to expand brand awareness and connect with audiences at different phases of the customer journey. Leveraging Toucan’s services, we help brands optimise their campaigns and make the most of Amazon DSP for heightened visibility and metrics.
If you would like to learn how Toucan can help your brand, get in touch with our team today on hello@toucanecommerce.com
Non-endemic brands, like insurance companies or financial services companies, are finally starting to experiment with Amazon advertising. This is largely because Amazon is expanding its ad inventory, most recently by integrating ads into Prime Video. These are valuable, large-exposure platforms that non-endemic brands can take advantage of to advertise their services.
What is a Non-Endemic Brand?
“Non-endemic” basically refers to companies that don’t have products on Amazon—or that don’t sell typical physical products at all. A non-endemic brand might be an insurance, financial services, or real estate company.
Why Use Amazon Advertising?
Amazon offers multiple ad formats made just for non-endemics. Sponsored Display ads allow non-endemic brands to advertise on Amazon even if their product isn’t on the site, and Amazon DSP ads let them gather Amazon’s data to reach people on websites on and off Amazon.
The logic for a non-endemic brand using Amazon is straightforward. Amazon knows a lot about what its shoppers might be up to, based on their purchase habits. Amazon’s data offers a lot of potential for non-endemic advertisers. The issue for non-endemic brands is around reach and measurement on Amazon.
Non-endemic brands still account for a small share of the overall ad spend on Amazon. However, as Amazon’s reach grows and its measurement capabilities become more complex, there are more features than ever for your typical non-endemic brand to take advantage of.
How Amazon is Helping Non-Endemic Brands to Advertise
Awareness of consumer behaviour has prompted a rise in non-endemic marketing and with tools like Amazon DSP, we now have the means to do it. Reaching consumers where they live, where they shop, where they game, where they watch—all routes can now be tapped into.
As a result, there are demands. Creativity in advertising is now at a premium. Even as brands seek new and better ways to target and reach consumers, those same consumers are becoming more and more aware of being advertised to. Advertising is becoming savvier, yes, but so too are the people seeing (and often skipping or ignoring) those ads.
Sellers must therefore look for increasingly creative ways to engage their audience. Advertising for a non-endemic brand is a great way to get creative. Such ads introduce a shock to the system. Seeing an ad for home insurance while shopping for homeware because you have just bought a house, for example, will make most people stop and take notice. This sort of non-endemic presence puts the advantage back with the brand. This is all available to use due to the vast amount of data Amazon can gather on consumers.
How Toucan Can Help Non-Endemic Brands
Amazon are providing new opportunities for brands beyond the normal e-commerce landscape. Being able to harness Amazon’s vast amount of first-party data and use their extensive audience creates an amazing option for brands looking to take advantage of a different advertising channel.
Toucan’s advertising team have extensive knowledge of the Amazon DSP platform and hold seats in EU, NAM & APAC so we are able to activate any campaign in-house with our team of experts. With up to 400 million DSP users worldwide each month, DSP is a powerful tool to expand brand awareness and connect with audiences at different phases of the customer journey. Leveraging Toucan’s services, we help brands optimise their campaigns and make the most of Amazon DSP for heightened visibility and metrics.
If you would like to learn how Toucan can help your brand, get in touch with our team today on hello@toucanecommerce.com