Why Brands Should Implement Sponsored TV Ads Into Their Advertising Strategy
19 Jul 2024
What is Sponsored TV?
Sponsored TV lets you connect with customers through the content they love, using easy-to-create and manage streaming TV advertising. This self-service solution is designed for businesses of any size to inspire audiences. Powered by Amazon's first-party shopping and streaming signals, Sponsored TV helps you connect with the right viewers at the right time.
Your ads can appear on Amazon’s exclusive and premium streaming content, including Prime Video, Twitch, Freevee, and Amazon Publisher Direct, which integrates with the largest streaming TV publishers through connected devices like Fire TV, as well as on ad-supported content through Prime Video Channels.
Now, even if you don't sell in the Amazon Store, you can use Sponsored TV to reach and engage new audiences in relevant contexts, including industries such as automotive, media and entertainment, and travel and hospitality.
How much does it cost to advertise with Sponsored TV?
Sponsored TV has no minimum spend requirements or fees, allowing you to set a budget that fits your needs and adjust it as you see fit. Campaigns are billed on a CPM (cost per thousand impressions) basis, meaning you only pay for every 1,000 views your ad receives. This ensures you only incur costs when your ad is seen by customers.
How should brands use Amazon Sponsored TV ads to gain a competitive advantage?
Broad Reach
Large Audience: Brands can access a vast audience through Amazon’s exclusive and premium streaming content, including Prime Video, Twitch, Freevee, and Amazon Publisher Direct.
Multiple Platforms: Brands will be able to reach customers across various platforms and devices, such as connected TVs like Fire TV, expanding your brand’s visibility.
Cost-Effective Advertising:
No Minimum Spend: Flexibility to start with any budget makes advertising with Sponsored TV accessible for brands of all sizes. This allows smaller brands to compete with larger ones without a significant financial barrier.
CPM Billing: Pay only for actual ad views (every 1,000 impressions), ensuring that your brands’ advertising budget is spent effectively on reaching real viewers.
Enhanced Brand Credibility:
Association with Premium Content: Advertising alongside premium and trusted content that consumers are watching can enhance your brand’s credibility and perceived value due to being shown alongside these big TV shows or series.
Visibility on Major Platforms: Being visible and seen advertising on major streaming platforms will position your brand as a key player in your specific industry and build more trust with potential consumers.
Summary
Brands should start implementing Amazon Sponsored TV ads into their advertising strategy to gain a competitive advantage due to the platform's precision targeting, broad reach, and cost-effective advertising. By leveraging Amazon's first-party shopping and streaming data, brands can ensure their ads reach the most relevant audiences across popular streaming platforms like Prime Video, Twitch, and Fire TV.
With no minimum spend requirements and a CPM billing model, brands of all sizes can efficiently manage their budgets while only paying for actual views. Additionally, the association with high-quality streaming content enhances your brands credibility, and robust analytics provide insights to optimise ad performance and refine your marketing strategies. This combination of targeted reach, cost efficiency, and data-driven insights makes Amazon Sponsored TV ads a powerful tool for brands looking to outpace their competition.
If you want to learn more about Amazon Sponsored TV Ads and how your brand can take advantage of them and introduce them into your advertising strategy, then get in touch with our team of experts at Toucan.
What is Sponsored TV?
Sponsored TV lets you connect with customers through the content they love, using easy-to-create and manage streaming TV advertising. This self-service solution is designed for businesses of any size to inspire audiences. Powered by Amazon's first-party shopping and streaming signals, Sponsored TV helps you connect with the right viewers at the right time.
Your ads can appear on Amazon’s exclusive and premium streaming content, including Prime Video, Twitch, Freevee, and Amazon Publisher Direct, which integrates with the largest streaming TV publishers through connected devices like Fire TV, as well as on ad-supported content through Prime Video Channels.
Now, even if you don't sell in the Amazon Store, you can use Sponsored TV to reach and engage new audiences in relevant contexts, including industries such as automotive, media and entertainment, and travel and hospitality.
How much does it cost to advertise with Sponsored TV?
Sponsored TV has no minimum spend requirements or fees, allowing you to set a budget that fits your needs and adjust it as you see fit. Campaigns are billed on a CPM (cost per thousand impressions) basis, meaning you only pay for every 1,000 views your ad receives. This ensures you only incur costs when your ad is seen by customers.
How should brands use Amazon Sponsored TV ads to gain a competitive advantage?
Broad Reach
Large Audience: Brands can access a vast audience through Amazon’s exclusive and premium streaming content, including Prime Video, Twitch, Freevee, and Amazon Publisher Direct.
Multiple Platforms: Brands will be able to reach customers across various platforms and devices, such as connected TVs like Fire TV, expanding your brand’s visibility.
Cost-Effective Advertising:
No Minimum Spend: Flexibility to start with any budget makes advertising with Sponsored TV accessible for brands of all sizes. This allows smaller brands to compete with larger ones without a significant financial barrier.
CPM Billing: Pay only for actual ad views (every 1,000 impressions), ensuring that your brands’ advertising budget is spent effectively on reaching real viewers.
Enhanced Brand Credibility:
Association with Premium Content: Advertising alongside premium and trusted content that consumers are watching can enhance your brand’s credibility and perceived value due to being shown alongside these big TV shows or series.
Visibility on Major Platforms: Being visible and seen advertising on major streaming platforms will position your brand as a key player in your specific industry and build more trust with potential consumers.
Summary
Brands should start implementing Amazon Sponsored TV ads into their advertising strategy to gain a competitive advantage due to the platform's precision targeting, broad reach, and cost-effective advertising. By leveraging Amazon's first-party shopping and streaming data, brands can ensure their ads reach the most relevant audiences across popular streaming platforms like Prime Video, Twitch, and Fire TV.
With no minimum spend requirements and a CPM billing model, brands of all sizes can efficiently manage their budgets while only paying for actual views. Additionally, the association with high-quality streaming content enhances your brands credibility, and robust analytics provide insights to optimise ad performance and refine your marketing strategies. This combination of targeted reach, cost efficiency, and data-driven insights makes Amazon Sponsored TV ads a powerful tool for brands looking to outpace their competition.
If you want to learn more about Amazon Sponsored TV Ads and how your brand can take advantage of them and introduce them into your advertising strategy, then get in touch with our team of experts at Toucan.
What is Sponsored TV?
Sponsored TV lets you connect with customers through the content they love, using easy-to-create and manage streaming TV advertising. This self-service solution is designed for businesses of any size to inspire audiences. Powered by Amazon's first-party shopping and streaming signals, Sponsored TV helps you connect with the right viewers at the right time.
Your ads can appear on Amazon’s exclusive and premium streaming content, including Prime Video, Twitch, Freevee, and Amazon Publisher Direct, which integrates with the largest streaming TV publishers through connected devices like Fire TV, as well as on ad-supported content through Prime Video Channels.
Now, even if you don't sell in the Amazon Store, you can use Sponsored TV to reach and engage new audiences in relevant contexts, including industries such as automotive, media and entertainment, and travel and hospitality.
How much does it cost to advertise with Sponsored TV?
Sponsored TV has no minimum spend requirements or fees, allowing you to set a budget that fits your needs and adjust it as you see fit. Campaigns are billed on a CPM (cost per thousand impressions) basis, meaning you only pay for every 1,000 views your ad receives. This ensures you only incur costs when your ad is seen by customers.
How should brands use Amazon Sponsored TV ads to gain a competitive advantage?
Broad Reach
Large Audience: Brands can access a vast audience through Amazon’s exclusive and premium streaming content, including Prime Video, Twitch, Freevee, and Amazon Publisher Direct.
Multiple Platforms: Brands will be able to reach customers across various platforms and devices, such as connected TVs like Fire TV, expanding your brand’s visibility.
Cost-Effective Advertising:
No Minimum Spend: Flexibility to start with any budget makes advertising with Sponsored TV accessible for brands of all sizes. This allows smaller brands to compete with larger ones without a significant financial barrier.
CPM Billing: Pay only for actual ad views (every 1,000 impressions), ensuring that your brands’ advertising budget is spent effectively on reaching real viewers.
Enhanced Brand Credibility:
Association with Premium Content: Advertising alongside premium and trusted content that consumers are watching can enhance your brand’s credibility and perceived value due to being shown alongside these big TV shows or series.
Visibility on Major Platforms: Being visible and seen advertising on major streaming platforms will position your brand as a key player in your specific industry and build more trust with potential consumers.
Summary
Brands should start implementing Amazon Sponsored TV ads into their advertising strategy to gain a competitive advantage due to the platform's precision targeting, broad reach, and cost-effective advertising. By leveraging Amazon's first-party shopping and streaming data, brands can ensure their ads reach the most relevant audiences across popular streaming platforms like Prime Video, Twitch, and Fire TV.
With no minimum spend requirements and a CPM billing model, brands of all sizes can efficiently manage their budgets while only paying for actual views. Additionally, the association with high-quality streaming content enhances your brands credibility, and robust analytics provide insights to optimise ad performance and refine your marketing strategies. This combination of targeted reach, cost efficiency, and data-driven insights makes Amazon Sponsored TV ads a powerful tool for brands looking to outpace their competition.
If you want to learn more about Amazon Sponsored TV Ads and how your brand can take advantage of them and introduce them into your advertising strategy, then get in touch with our team of experts at Toucan.