Sponsored TV Launches Brand Store Support in the US
16 Aug 2024
Amazon has now introduced brand store support for Sponsored TV campaigns in the US. Now, vendors and registered brand owners can link their Sponsored TV ads directly to a specific page within their brand store.
For ads eligible for interactive formats, viewers can engage by scanning QR codes, clicking the ad, or using their remote. If they use the remote, they’ll receive an email with a link to the brand store page.
These interactive ad formats are turnkey, requiring no action if they meet Amazon’s eligibility criteria. Previously, brands could only link to ASIN detail pages, but now they can utilise more assets, including those with multiple ASINs or size-intensive categories like shoes.
Summary
This update is a significant enhancement for brands using Amazon’s advertising platform, enabling a more cohesive and engaging brand experience. This change is particularly beneficial for ads featuring multiple ASINs or products in size-intensive categories, as it reduces the need for manual updates and ensures a more seamless shopping experience.
Additionally, the introduction of interactive ad formats, allowing viewers to scan QR codes, click ads, or interact via their remote, opens up new avenues for audience engagement and higher conversion rates. By driving traffic to brand stores, this update not only improves ad efficiency but also provides brands with valuable insights into customer behaviour, ultimately leading to stronger brand loyalty and improved sales performance.
Amazon has now introduced brand store support for Sponsored TV campaigns in the US. Now, vendors and registered brand owners can link their Sponsored TV ads directly to a specific page within their brand store.
For ads eligible for interactive formats, viewers can engage by scanning QR codes, clicking the ad, or using their remote. If they use the remote, they’ll receive an email with a link to the brand store page.
These interactive ad formats are turnkey, requiring no action if they meet Amazon’s eligibility criteria. Previously, brands could only link to ASIN detail pages, but now they can utilise more assets, including those with multiple ASINs or size-intensive categories like shoes.
Summary
This update is a significant enhancement for brands using Amazon’s advertising platform, enabling a more cohesive and engaging brand experience. This change is particularly beneficial for ads featuring multiple ASINs or products in size-intensive categories, as it reduces the need for manual updates and ensures a more seamless shopping experience.
Additionally, the introduction of interactive ad formats, allowing viewers to scan QR codes, click ads, or interact via their remote, opens up new avenues for audience engagement and higher conversion rates. By driving traffic to brand stores, this update not only improves ad efficiency but also provides brands with valuable insights into customer behaviour, ultimately leading to stronger brand loyalty and improved sales performance.
Amazon has now introduced brand store support for Sponsored TV campaigns in the US. Now, vendors and registered brand owners can link their Sponsored TV ads directly to a specific page within their brand store.
For ads eligible for interactive formats, viewers can engage by scanning QR codes, clicking the ad, or using their remote. If they use the remote, they’ll receive an email with a link to the brand store page.
These interactive ad formats are turnkey, requiring no action if they meet Amazon’s eligibility criteria. Previously, brands could only link to ASIN detail pages, but now they can utilise more assets, including those with multiple ASINs or size-intensive categories like shoes.
Summary
This update is a significant enhancement for brands using Amazon’s advertising platform, enabling a more cohesive and engaging brand experience. This change is particularly beneficial for ads featuring multiple ASINs or products in size-intensive categories, as it reduces the need for manual updates and ensures a more seamless shopping experience.
Additionally, the introduction of interactive ad formats, allowing viewers to scan QR codes, click ads, or interact via their remote, opens up new avenues for audience engagement and higher conversion rates. By driving traffic to brand stores, this update not only improves ad efficiency but also provides brands with valuable insights into customer behaviour, ultimately leading to stronger brand loyalty and improved sales performance.