Sponsored Brands Introduces Theme Targeting to Enhance Goal Based Campaigns
18 Jan 2024
Theme targeting, which is new to Sponsored Brands, is going to make creating campaigns more efficient and leverages Amazon's machine-learning power to boost performance. Theme targeting simplifies the process of establishing and running campaigns, which benefits both sellers and vendors. Theme targeting performs the labour-intensive work of continuously optimising keywords based on first-party data and shopping insights, saving you the trouble of manually choosing and modifying phrases. This translates into more efficient campaigns. The goal of theme targeting is to increase traffic and brand exposure, regardless of whether you're focusing on keywords associated with your business or product detail pages. And thanks to our in-depth knowledge of the Amazon ecosystem, we can assist you in making the most of this effective tool to make sure the correct customers see your products at the right moment.
What is theme targeting?
Theme based targeting is a specific set of keywords that enable brands to simplify campaign creation and improve campaign performance. There are two targeting groups available.
Keywords related to your brand: Amazon will gather a set of keywords that are often used to search for brands and promote brand impressions.
Keywords related to your landing pages: Amazon will provide a set of relevant keywords that drive traffic to brand store pages or product detail pages. With theme targeting, each targeting group will constantly optimise to keep up with consumers shopping habits. Theme targeting helps to show ads to the relevant audiences which will ultimately improve brands conversions.
How do Sponsored Brands work?
Amazon Sponsored Brands Ads utilise static or video brand creatives to help generate traffic to your brand store or product detail pages, thereby enhancing brand awareness and consideration. Sponsored Brands Ads offer consumers a positive shopping experience which is heightened due to brand solutions such as Brand Follow and Brand Posts. When all 3 are used together, brands can help educate their existing and potential customers about their brand, products and why you would choose them over a competitor which in turn will hopefully increase conversions and brand loyalty. The customers can opt in to receive updates from the brand.
Campaign goals for Sponsored Brands
You can choose a specific campaign target that fits well with your business objectives when you set up your Sponsored Brands campaign. With the help of eye-catching advertisements placed strategically throughout the Amazon shop, Sponsored Brands may help potential buyers find your company and consider your offerings. There are two available campaign goals in the Sponsored Brands campaign builder which are boosting brand impressions and drive page visits. Each campaign can only have one goal chosen, and once the campaign is created, this goal cannot be changed. On the other hand, you are free to start several campaigns with various objectives. You can organise your plan to accomplish both short-term aims and long-term sustainable growth by merging these two objectives.
Why is theme targeting important for Sponsored Brands?
Helps Campaign Performance
Theme targeting streamlines this process by leveraging machine learning and consumer shopping habits and data to identify keywords for each targeting group and campaign goal. The system continually optimises keywords for each targeting group, reducing the need for manual addition and removal of high and low-performing keywords, helping brands optimise more rapidly.
Helps Simplify Campaign Creation and Management
Theme targeting on Amazon ads is a powerful tool that significantly aids agencies in optimising their campaigns efficiently. Agencies can quickly identify which keywords are driving better performance, allowing them to allocate budget and resources more effectively. Theme targeting minimises wasted ad spend by concentrating efforts on the most promising avenues, leading to improved ROI and a quicker path to campaign success.
Summary
Theme targeting for Sponsored Brands is used to enhance goal-based campaigns, simplifying the creation process and utilising machine learning to optimise performance. Theme targeting continuously adapts to consumer shopping habits, improving brand conversions by showing ads to relevant audiences. Sponsored Brands utilise static or video creatives to drive traffic, offering a positive shopping experience for customers that will align with campaign goals. Theme targeting is crucial for Sponsored Brands as it helps improve campaign performance, simplifies creation and management, and ultimately helps brands optimise more rapidly.
Theme targeting, which is new to Sponsored Brands, is going to make creating campaigns more efficient and leverages Amazon's machine-learning power to boost performance. Theme targeting simplifies the process of establishing and running campaigns, which benefits both sellers and vendors. Theme targeting performs the labour-intensive work of continuously optimising keywords based on first-party data and shopping insights, saving you the trouble of manually choosing and modifying phrases. This translates into more efficient campaigns. The goal of theme targeting is to increase traffic and brand exposure, regardless of whether you're focusing on keywords associated with your business or product detail pages. And thanks to our in-depth knowledge of the Amazon ecosystem, we can assist you in making the most of this effective tool to make sure the correct customers see your products at the right moment.
What is theme targeting?
Theme based targeting is a specific set of keywords that enable brands to simplify campaign creation and improve campaign performance. There are two targeting groups available.
Keywords related to your brand: Amazon will gather a set of keywords that are often used to search for brands and promote brand impressions.
Keywords related to your landing pages: Amazon will provide a set of relevant keywords that drive traffic to brand store pages or product detail pages. With theme targeting, each targeting group will constantly optimise to keep up with consumers shopping habits. Theme targeting helps to show ads to the relevant audiences which will ultimately improve brands conversions.
How do Sponsored Brands work?
Amazon Sponsored Brands Ads utilise static or video brand creatives to help generate traffic to your brand store or product detail pages, thereby enhancing brand awareness and consideration. Sponsored Brands Ads offer consumers a positive shopping experience which is heightened due to brand solutions such as Brand Follow and Brand Posts. When all 3 are used together, brands can help educate their existing and potential customers about their brand, products and why you would choose them over a competitor which in turn will hopefully increase conversions and brand loyalty. The customers can opt in to receive updates from the brand.
Campaign goals for Sponsored Brands
You can choose a specific campaign target that fits well with your business objectives when you set up your Sponsored Brands campaign. With the help of eye-catching advertisements placed strategically throughout the Amazon shop, Sponsored Brands may help potential buyers find your company and consider your offerings. There are two available campaign goals in the Sponsored Brands campaign builder which are boosting brand impressions and drive page visits. Each campaign can only have one goal chosen, and once the campaign is created, this goal cannot be changed. On the other hand, you are free to start several campaigns with various objectives. You can organise your plan to accomplish both short-term aims and long-term sustainable growth by merging these two objectives.
Why is theme targeting important for Sponsored Brands?
Helps Campaign Performance
Theme targeting streamlines this process by leveraging machine learning and consumer shopping habits and data to identify keywords for each targeting group and campaign goal. The system continually optimises keywords for each targeting group, reducing the need for manual addition and removal of high and low-performing keywords, helping brands optimise more rapidly.
Helps Simplify Campaign Creation and Management
Theme targeting on Amazon ads is a powerful tool that significantly aids agencies in optimising their campaigns efficiently. Agencies can quickly identify which keywords are driving better performance, allowing them to allocate budget and resources more effectively. Theme targeting minimises wasted ad spend by concentrating efforts on the most promising avenues, leading to improved ROI and a quicker path to campaign success.
Summary
Theme targeting for Sponsored Brands is used to enhance goal-based campaigns, simplifying the creation process and utilising machine learning to optimise performance. Theme targeting continuously adapts to consumer shopping habits, improving brand conversions by showing ads to relevant audiences. Sponsored Brands utilise static or video creatives to drive traffic, offering a positive shopping experience for customers that will align with campaign goals. Theme targeting is crucial for Sponsored Brands as it helps improve campaign performance, simplifies creation and management, and ultimately helps brands optimise more rapidly.
Theme targeting, which is new to Sponsored Brands, is going to make creating campaigns more efficient and leverages Amazon's machine-learning power to boost performance. Theme targeting simplifies the process of establishing and running campaigns, which benefits both sellers and vendors. Theme targeting performs the labour-intensive work of continuously optimising keywords based on first-party data and shopping insights, saving you the trouble of manually choosing and modifying phrases. This translates into more efficient campaigns. The goal of theme targeting is to increase traffic and brand exposure, regardless of whether you're focusing on keywords associated with your business or product detail pages. And thanks to our in-depth knowledge of the Amazon ecosystem, we can assist you in making the most of this effective tool to make sure the correct customers see your products at the right moment.
What is theme targeting?
Theme based targeting is a specific set of keywords that enable brands to simplify campaign creation and improve campaign performance. There are two targeting groups available.
Keywords related to your brand: Amazon will gather a set of keywords that are often used to search for brands and promote brand impressions.
Keywords related to your landing pages: Amazon will provide a set of relevant keywords that drive traffic to brand store pages or product detail pages. With theme targeting, each targeting group will constantly optimise to keep up with consumers shopping habits. Theme targeting helps to show ads to the relevant audiences which will ultimately improve brands conversions.
How do Sponsored Brands work?
Amazon Sponsored Brands Ads utilise static or video brand creatives to help generate traffic to your brand store or product detail pages, thereby enhancing brand awareness and consideration. Sponsored Brands Ads offer consumers a positive shopping experience which is heightened due to brand solutions such as Brand Follow and Brand Posts. When all 3 are used together, brands can help educate their existing and potential customers about their brand, products and why you would choose them over a competitor which in turn will hopefully increase conversions and brand loyalty. The customers can opt in to receive updates from the brand.
Campaign goals for Sponsored Brands
You can choose a specific campaign target that fits well with your business objectives when you set up your Sponsored Brands campaign. With the help of eye-catching advertisements placed strategically throughout the Amazon shop, Sponsored Brands may help potential buyers find your company and consider your offerings. There are two available campaign goals in the Sponsored Brands campaign builder which are boosting brand impressions and drive page visits. Each campaign can only have one goal chosen, and once the campaign is created, this goal cannot be changed. On the other hand, you are free to start several campaigns with various objectives. You can organise your plan to accomplish both short-term aims and long-term sustainable growth by merging these two objectives.
Why is theme targeting important for Sponsored Brands?
Helps Campaign Performance
Theme targeting streamlines this process by leveraging machine learning and consumer shopping habits and data to identify keywords for each targeting group and campaign goal. The system continually optimises keywords for each targeting group, reducing the need for manual addition and removal of high and low-performing keywords, helping brands optimise more rapidly.
Helps Simplify Campaign Creation and Management
Theme targeting on Amazon ads is a powerful tool that significantly aids agencies in optimising their campaigns efficiently. Agencies can quickly identify which keywords are driving better performance, allowing them to allocate budget and resources more effectively. Theme targeting minimises wasted ad spend by concentrating efforts on the most promising avenues, leading to improved ROI and a quicker path to campaign success.
Summary
Theme targeting for Sponsored Brands is used to enhance goal-based campaigns, simplifying the creation process and utilising machine learning to optimise performance. Theme targeting continuously adapts to consumer shopping habits, improving brand conversions by showing ads to relevant audiences. Sponsored Brands utilise static or video creatives to drive traffic, offering a positive shopping experience for customers that will align with campaign goals. Theme targeting is crucial for Sponsored Brands as it helps improve campaign performance, simplifies creation and management, and ultimately helps brands optimise more rapidly.