Big Updates have been Announced from the Keynote at Amazon Unboxed 2024 in Austin!
15 Oct 2024
Big updates have been announced from the Keynote at Amazon Unboxed 2024 in Austin!
Amazon continues to innovate in full-funnel advertising, integrating advanced tech, audience insights, and streaming TV to maximise ad impact across all stages of the customer journey.
Prime Video Advertising Expansion
Prime Video ads will be available in five new countries (Brazil, India, Japan, Netherlands, New Zealand) in 2025, providing brands access to a global audience.
New Product Campaigns
Amazon have launched "New Product Campaigns" to help brands grow awareness, consideration, and sales within the first 90 days of a product launch which is key.
Campaigns will leverage Amazon's premium first and third-party publisher networks, with labels like "new and notable" increasing ad click-through rates by over 20%.
Audience Bid Boosting for Sponsored Products & Sponsored Brands
Advertisers can now adjust bids based on audience signals, boosting bids for customers who have interacted with ads on channels like streaming TV.
This feature targets customers across their journey, from awareness to conversion, improving engagement and sales.
Multi-Touch Attribution (MTA)
New MTA capability provides insights into how different stages of the marketing funnel contribute to conversions, not just the lower funnel.
The approach will use randomised control trials to deliver transparent measurement across various media tactics.
Amazon’s new AI-driven multi-touch attribution model helps marketers understand how each marketing touchpoint, such as streaming TV or sponsored ads, contributes to conversions. It uses machine learning and random tests to optimise ad spend and maximise impact.
Enhanced Amazon DSP Experience
The updated Amazon Demand Side Platform (DSP) offers a revamped interface with faster campaign creation and smarter insights.
Features include frequency management across devices, saving up to 26% of campaign budgets, and a centralised campaign management hub launching in 2025.
Ad Relevance Without Cookies
Amazon's new "Ad Relevance" approach uses AWS-powered AI to analyse browsing, buying, and streaming behaviours without relying on traditional ad identifiers like cookies.
The technology ensures ads are contextually relevant and privacy compliant.
Ad Relevance Enhancements
Amazon's improved ad relevance is boosting campaign performance, leading to lower CPMs and better CPCs.
Powered by predictive AI, "Performance Plus" uses real-time conversion signals to optimise ads as users engage with brand websites, resulting in a 51% improvement in acquisition costs.
Performance Plus for All
Performance Plus is now available for all brands, including those selling on Amazon, with an easy setup process (just four clicks).
New "Performance Plus Tactics" allow brands to expand their campaigns more effectively.
Innovative Ad Experiences
New interactive shopping capabilities let viewers add products to their Amazon cart directly from video ads.
"The Glitch on Twitch" brings brands into gaming through Fortnite activations, blending entertainment and advertising.
Sports and Entertainment Partnerships
Exclusive coverage of NBA games and new NASCAR races coming to Prime Video in 2025 presenting lots more opportunities.
Partnerships with the National Women’s Soccer League and WNBA highlight Amazon's support for women's sports.
Live Shopping Shows
Launching new shows like "Buy It Now," where entrepreneurs pitch products to a live audience, creating a more engaging shopping experience.
Amazon and NBA Partnership
The collaboration between Amazon and the NBA aims to deepen connections between players and fans by creating more personalised and engaging touchpoints. This partnership will leverage Amazon's technology to bring fans closer to their favourite athletes and enhance the viewing experience meanwhile presenting brands a massive opportunity to showcase their products to a new audience.
Prime Video Customisation
Prime Video now offers innovative ad tech solutions that allow brands to connect with a young, global, and diverse audience through customised viewing experiences.
Advanced AMC Insights
The new AMC Solutions provide intuitive, no-code tools for marketers to get insights on high-value audiences, optimal ad frequency, and conversion paths. This allows brands to easily configure and activate campaigns without needing technical expertise.
Long-Term Sales Insights
Marketers can now understand the long-term impact of their ads by tracking customer actions, like searching for a product or adding it to a cart, and measuring sales associated with these actions over a 12-month period.
AI-Powered Creative Tools Expansion
Amazon introduced new AI-driven tools that make it easy to create ads across different formats. This includes Live Images, which add motion to product shots, Video Generator for short, automated videos, and Audio Generator, which creates interactive audio ads for Alexa-enabled devices.
AI Creative Studio
A new all-in-one platform that allows advertisers to generate, customise, and scale ad creatives seamlessly across images, videos, and audio. This tool is available in beta and aims to simplify ad creation and campaign management.
Even small businesses can now easily create full funnel campaigns. With AI Creative Studio, turning simple product shots into engaging content is accessible to everyone, allowing for ad customisation with animations, videos, and lifestyle concepts.
Larger brands can leverage the AI Creative Studio to transform existing TV commercials into a series of online videos and images, driving conversions and keeping the original visual style consistent.
Summary
These are the big updates from today and there will be more to follow over the coming days with a rundown of everything at the end of Amazon unboxed 2024. We are super excited to hear and learn about the new innovations and tech that Amazon are announcing and can’t wait to see what else is in store!
Big updates have been announced from the Keynote at Amazon Unboxed 2024 in Austin!
Amazon continues to innovate in full-funnel advertising, integrating advanced tech, audience insights, and streaming TV to maximise ad impact across all stages of the customer journey.
Prime Video Advertising Expansion
Prime Video ads will be available in five new countries (Brazil, India, Japan, Netherlands, New Zealand) in 2025, providing brands access to a global audience.
New Product Campaigns
Amazon have launched "New Product Campaigns" to help brands grow awareness, consideration, and sales within the first 90 days of a product launch which is key.
Campaigns will leverage Amazon's premium first and third-party publisher networks, with labels like "new and notable" increasing ad click-through rates by over 20%.
Audience Bid Boosting for Sponsored Products & Sponsored Brands
Advertisers can now adjust bids based on audience signals, boosting bids for customers who have interacted with ads on channels like streaming TV.
This feature targets customers across their journey, from awareness to conversion, improving engagement and sales.
Multi-Touch Attribution (MTA)
New MTA capability provides insights into how different stages of the marketing funnel contribute to conversions, not just the lower funnel.
The approach will use randomised control trials to deliver transparent measurement across various media tactics.
Amazon’s new AI-driven multi-touch attribution model helps marketers understand how each marketing touchpoint, such as streaming TV or sponsored ads, contributes to conversions. It uses machine learning and random tests to optimise ad spend and maximise impact.
Enhanced Amazon DSP Experience
The updated Amazon Demand Side Platform (DSP) offers a revamped interface with faster campaign creation and smarter insights.
Features include frequency management across devices, saving up to 26% of campaign budgets, and a centralised campaign management hub launching in 2025.
Ad Relevance Without Cookies
Amazon's new "Ad Relevance" approach uses AWS-powered AI to analyse browsing, buying, and streaming behaviours without relying on traditional ad identifiers like cookies.
The technology ensures ads are contextually relevant and privacy compliant.
Ad Relevance Enhancements
Amazon's improved ad relevance is boosting campaign performance, leading to lower CPMs and better CPCs.
Powered by predictive AI, "Performance Plus" uses real-time conversion signals to optimise ads as users engage with brand websites, resulting in a 51% improvement in acquisition costs.
Performance Plus for All
Performance Plus is now available for all brands, including those selling on Amazon, with an easy setup process (just four clicks).
New "Performance Plus Tactics" allow brands to expand their campaigns more effectively.
Innovative Ad Experiences
New interactive shopping capabilities let viewers add products to their Amazon cart directly from video ads.
"The Glitch on Twitch" brings brands into gaming through Fortnite activations, blending entertainment and advertising.
Sports and Entertainment Partnerships
Exclusive coverage of NBA games and new NASCAR races coming to Prime Video in 2025 presenting lots more opportunities.
Partnerships with the National Women’s Soccer League and WNBA highlight Amazon's support for women's sports.
Live Shopping Shows
Launching new shows like "Buy It Now," where entrepreneurs pitch products to a live audience, creating a more engaging shopping experience.
Amazon and NBA Partnership
The collaboration between Amazon and the NBA aims to deepen connections between players and fans by creating more personalised and engaging touchpoints. This partnership will leverage Amazon's technology to bring fans closer to their favourite athletes and enhance the viewing experience meanwhile presenting brands a massive opportunity to showcase their products to a new audience.
Prime Video Customisation
Prime Video now offers innovative ad tech solutions that allow brands to connect with a young, global, and diverse audience through customised viewing experiences.
Advanced AMC Insights
The new AMC Solutions provide intuitive, no-code tools for marketers to get insights on high-value audiences, optimal ad frequency, and conversion paths. This allows brands to easily configure and activate campaigns without needing technical expertise.
Long-Term Sales Insights
Marketers can now understand the long-term impact of their ads by tracking customer actions, like searching for a product or adding it to a cart, and measuring sales associated with these actions over a 12-month period.
AI-Powered Creative Tools Expansion
Amazon introduced new AI-driven tools that make it easy to create ads across different formats. This includes Live Images, which add motion to product shots, Video Generator for short, automated videos, and Audio Generator, which creates interactive audio ads for Alexa-enabled devices.
AI Creative Studio
A new all-in-one platform that allows advertisers to generate, customise, and scale ad creatives seamlessly across images, videos, and audio. This tool is available in beta and aims to simplify ad creation and campaign management.
Even small businesses can now easily create full funnel campaigns. With AI Creative Studio, turning simple product shots into engaging content is accessible to everyone, allowing for ad customisation with animations, videos, and lifestyle concepts.
Larger brands can leverage the AI Creative Studio to transform existing TV commercials into a series of online videos and images, driving conversions and keeping the original visual style consistent.
Summary
These are the big updates from today and there will be more to follow over the coming days with a rundown of everything at the end of Amazon unboxed 2024. We are super excited to hear and learn about the new innovations and tech that Amazon are announcing and can’t wait to see what else is in store!
Big updates have been announced from the Keynote at Amazon Unboxed 2024 in Austin!
Amazon continues to innovate in full-funnel advertising, integrating advanced tech, audience insights, and streaming TV to maximise ad impact across all stages of the customer journey.
Prime Video Advertising Expansion
Prime Video ads will be available in five new countries (Brazil, India, Japan, Netherlands, New Zealand) in 2025, providing brands access to a global audience.
New Product Campaigns
Amazon have launched "New Product Campaigns" to help brands grow awareness, consideration, and sales within the first 90 days of a product launch which is key.
Campaigns will leverage Amazon's premium first and third-party publisher networks, with labels like "new and notable" increasing ad click-through rates by over 20%.
Audience Bid Boosting for Sponsored Products & Sponsored Brands
Advertisers can now adjust bids based on audience signals, boosting bids for customers who have interacted with ads on channels like streaming TV.
This feature targets customers across their journey, from awareness to conversion, improving engagement and sales.
Multi-Touch Attribution (MTA)
New MTA capability provides insights into how different stages of the marketing funnel contribute to conversions, not just the lower funnel.
The approach will use randomised control trials to deliver transparent measurement across various media tactics.
Amazon’s new AI-driven multi-touch attribution model helps marketers understand how each marketing touchpoint, such as streaming TV or sponsored ads, contributes to conversions. It uses machine learning and random tests to optimise ad spend and maximise impact.
Enhanced Amazon DSP Experience
The updated Amazon Demand Side Platform (DSP) offers a revamped interface with faster campaign creation and smarter insights.
Features include frequency management across devices, saving up to 26% of campaign budgets, and a centralised campaign management hub launching in 2025.
Ad Relevance Without Cookies
Amazon's new "Ad Relevance" approach uses AWS-powered AI to analyse browsing, buying, and streaming behaviours without relying on traditional ad identifiers like cookies.
The technology ensures ads are contextually relevant and privacy compliant.
Ad Relevance Enhancements
Amazon's improved ad relevance is boosting campaign performance, leading to lower CPMs and better CPCs.
Powered by predictive AI, "Performance Plus" uses real-time conversion signals to optimise ads as users engage with brand websites, resulting in a 51% improvement in acquisition costs.
Performance Plus for All
Performance Plus is now available for all brands, including those selling on Amazon, with an easy setup process (just four clicks).
New "Performance Plus Tactics" allow brands to expand their campaigns more effectively.
Innovative Ad Experiences
New interactive shopping capabilities let viewers add products to their Amazon cart directly from video ads.
"The Glitch on Twitch" brings brands into gaming through Fortnite activations, blending entertainment and advertising.
Sports and Entertainment Partnerships
Exclusive coverage of NBA games and new NASCAR races coming to Prime Video in 2025 presenting lots more opportunities.
Partnerships with the National Women’s Soccer League and WNBA highlight Amazon's support for women's sports.
Live Shopping Shows
Launching new shows like "Buy It Now," where entrepreneurs pitch products to a live audience, creating a more engaging shopping experience.
Amazon and NBA Partnership
The collaboration between Amazon and the NBA aims to deepen connections between players and fans by creating more personalised and engaging touchpoints. This partnership will leverage Amazon's technology to bring fans closer to their favourite athletes and enhance the viewing experience meanwhile presenting brands a massive opportunity to showcase their products to a new audience.
Prime Video Customisation
Prime Video now offers innovative ad tech solutions that allow brands to connect with a young, global, and diverse audience through customised viewing experiences.
Advanced AMC Insights
The new AMC Solutions provide intuitive, no-code tools for marketers to get insights on high-value audiences, optimal ad frequency, and conversion paths. This allows brands to easily configure and activate campaigns without needing technical expertise.
Long-Term Sales Insights
Marketers can now understand the long-term impact of their ads by tracking customer actions, like searching for a product or adding it to a cart, and measuring sales associated with these actions over a 12-month period.
AI-Powered Creative Tools Expansion
Amazon introduced new AI-driven tools that make it easy to create ads across different formats. This includes Live Images, which add motion to product shots, Video Generator for short, automated videos, and Audio Generator, which creates interactive audio ads for Alexa-enabled devices.
AI Creative Studio
A new all-in-one platform that allows advertisers to generate, customise, and scale ad creatives seamlessly across images, videos, and audio. This tool is available in beta and aims to simplify ad creation and campaign management.
Even small businesses can now easily create full funnel campaigns. With AI Creative Studio, turning simple product shots into engaging content is accessible to everyone, allowing for ad customisation with animations, videos, and lifestyle concepts.
Larger brands can leverage the AI Creative Studio to transform existing TV commercials into a series of online videos and images, driving conversions and keeping the original visual style consistent.
Summary
These are the big updates from today and there will be more to follow over the coming days with a rundown of everything at the end of Amazon unboxed 2024. We are super excited to hear and learn about the new innovations and tech that Amazon are announcing and can’t wait to see what else is in store!