Amazon to Launch Discount Section with Direct Shipping from China
1 Jul 2024
Amazon is set to launch a new competitor to Temu, Shein, and AliExpress, offering low-priced items shipped directly from China.
On Wednesday, Amazon hosted an exclusive event in Shenzhen for selected sellers to unveil a new marketplace model. Following the event, some sellers leaked the presentation materials.
Instead of creating a separate app, Amazon will introduce a new section within its existing app and website. This section will feature products at lower prices, with longer delivery times, shipped from warehouses in China to U.S. customers.
The new marketplace will focus on unbranded fashion, home goods, and daily necessities priced under $20 and weighing less than one pound.
Currently, millions of seller’s ship inventory via ocean freight from China to FBA warehouses for two-day or faster domestic delivery. With the new model, sellers and manufacturers will ship to Amazon's warehouses in China, and customer orders will be sent via air freight, reaching U.S. shoppers in 9-11 days.
This approach mirrors the fully managed marketplaces of Temu, Shein, and AliExpress, where sellers hand over products to the marketplace but maintain control over pricing and selection on Amazon. In the recent closed-door meeting, Amazon informed Chinese sellers that it would begin signing up merchants this summer and start accepting inventory in the fall, according to the information.
Amazon is set to launch a new competitor to Temu, Shein, and AliExpress, offering low-priced items shipped directly from China.
On Wednesday, Amazon hosted an exclusive event in Shenzhen for selected sellers to unveil a new marketplace model. Following the event, some sellers leaked the presentation materials.
Instead of creating a separate app, Amazon will introduce a new section within its existing app and website. This section will feature products at lower prices, with longer delivery times, shipped from warehouses in China to U.S. customers.
The new marketplace will focus on unbranded fashion, home goods, and daily necessities priced under $20 and weighing less than one pound.
Currently, millions of seller’s ship inventory via ocean freight from China to FBA warehouses for two-day or faster domestic delivery. With the new model, sellers and manufacturers will ship to Amazon's warehouses in China, and customer orders will be sent via air freight, reaching U.S. shoppers in 9-11 days.
This approach mirrors the fully managed marketplaces of Temu, Shein, and AliExpress, where sellers hand over products to the marketplace but maintain control over pricing and selection on Amazon. In the recent closed-door meeting, Amazon informed Chinese sellers that it would begin signing up merchants this summer and start accepting inventory in the fall, according to the information.
Amazon is set to launch a new competitor to Temu, Shein, and AliExpress, offering low-priced items shipped directly from China.
On Wednesday, Amazon hosted an exclusive event in Shenzhen for selected sellers to unveil a new marketplace model. Following the event, some sellers leaked the presentation materials.
Instead of creating a separate app, Amazon will introduce a new section within its existing app and website. This section will feature products at lower prices, with longer delivery times, shipped from warehouses in China to U.S. customers.
The new marketplace will focus on unbranded fashion, home goods, and daily necessities priced under $20 and weighing less than one pound.
Currently, millions of seller’s ship inventory via ocean freight from China to FBA warehouses for two-day or faster domestic delivery. With the new model, sellers and manufacturers will ship to Amazon's warehouses in China, and customer orders will be sent via air freight, reaching U.S. shoppers in 9-11 days.
This approach mirrors the fully managed marketplaces of Temu, Shein, and AliExpress, where sellers hand over products to the marketplace but maintain control over pricing and selection on Amazon. In the recent closed-door meeting, Amazon informed Chinese sellers that it would begin signing up merchants this summer and start accepting inventory in the fall, according to the information.