Amazon Launching New Format of SBV Creatives
30 Aug 2024
Amazon has launched new formats of how consumers are shown SBV (Sponsored Brands Video) Ads
The Sponsored Brand Video (SBV) ad format on Amazon displays not only the primary product image (the hero image), but also the second and third images from the product detail page (PDP). This is important for Amazon sellers and brands for several reasons:
Enhanced Visual Appeal: Showing multiple images in the ad allows sellers to provide a more comprehensive visual representation of their product, which can attract more attention from potential customers. This can be especially powerful in a competitive marketplace were standing out is crucial.
Better Customer Education: By showcasing additional images, brands can better educate customers about the product's features and benefits directly within the ad. This can lead to more informed purchasing decisions and potentially reduce return rates.
Increased Conversion Rates: The inclusion of multiple images can improve the click-through rate (CTR) and conversion rate, as customers get a clearer picture of what they're buying before they even click on the ad. This could lead to higher sales and a better return on ad spend (ROAS).
Strategic Use of PDP Images: The update might prompt brands to rethink the images they use as the second and third images on their PDP. Since these images are now part of the ad experience, brands might prioritise showcasing key product features or differentiators in these slots.
Directing Traffic to Storefronts: The ability to drive traffic directly to an Amazon Store via these ads is a significant benefit. It allows brands to provide a more curated shopping experience, potentially increasing average order value (AOV) as customers explore more products from the brand.
Overall, this update emphasises the quality of those secondary images because they are directly through to ads, therefore brands will have to rethink how they prioritise their image stacks. It represents an opportunity for Amazon sellers and brands to create more engaging, informative, and visually appealing ads, which can enhance their overall marketing effectiveness on the platform.
Amazon has launched new formats of how consumers are shown SBV (Sponsored Brands Video) Ads
The Sponsored Brand Video (SBV) ad format on Amazon displays not only the primary product image (the hero image), but also the second and third images from the product detail page (PDP). This is important for Amazon sellers and brands for several reasons:
Enhanced Visual Appeal: Showing multiple images in the ad allows sellers to provide a more comprehensive visual representation of their product, which can attract more attention from potential customers. This can be especially powerful in a competitive marketplace were standing out is crucial.
Better Customer Education: By showcasing additional images, brands can better educate customers about the product's features and benefits directly within the ad. This can lead to more informed purchasing decisions and potentially reduce return rates.
Increased Conversion Rates: The inclusion of multiple images can improve the click-through rate (CTR) and conversion rate, as customers get a clearer picture of what they're buying before they even click on the ad. This could lead to higher sales and a better return on ad spend (ROAS).
Strategic Use of PDP Images: The update might prompt brands to rethink the images they use as the second and third images on their PDP. Since these images are now part of the ad experience, brands might prioritise showcasing key product features or differentiators in these slots.
Directing Traffic to Storefronts: The ability to drive traffic directly to an Amazon Store via these ads is a significant benefit. It allows brands to provide a more curated shopping experience, potentially increasing average order value (AOV) as customers explore more products from the brand.
Overall, this update emphasises the quality of those secondary images because they are directly through to ads, therefore brands will have to rethink how they prioritise their image stacks. It represents an opportunity for Amazon sellers and brands to create more engaging, informative, and visually appealing ads, which can enhance their overall marketing effectiveness on the platform.
Amazon has launched new formats of how consumers are shown SBV (Sponsored Brands Video) Ads
The Sponsored Brand Video (SBV) ad format on Amazon displays not only the primary product image (the hero image), but also the second and third images from the product detail page (PDP). This is important for Amazon sellers and brands for several reasons:
Enhanced Visual Appeal: Showing multiple images in the ad allows sellers to provide a more comprehensive visual representation of their product, which can attract more attention from potential customers. This can be especially powerful in a competitive marketplace were standing out is crucial.
Better Customer Education: By showcasing additional images, brands can better educate customers about the product's features and benefits directly within the ad. This can lead to more informed purchasing decisions and potentially reduce return rates.
Increased Conversion Rates: The inclusion of multiple images can improve the click-through rate (CTR) and conversion rate, as customers get a clearer picture of what they're buying before they even click on the ad. This could lead to higher sales and a better return on ad spend (ROAS).
Strategic Use of PDP Images: The update might prompt brands to rethink the images they use as the second and third images on their PDP. Since these images are now part of the ad experience, brands might prioritise showcasing key product features or differentiators in these slots.
Directing Traffic to Storefronts: The ability to drive traffic directly to an Amazon Store via these ads is a significant benefit. It allows brands to provide a more curated shopping experience, potentially increasing average order value (AOV) as customers explore more products from the brand.
Overall, this update emphasises the quality of those secondary images because they are directly through to ads, therefore brands will have to rethink how they prioritise their image stacks. It represents an opportunity for Amazon sellers and brands to create more engaging, informative, and visually appealing ads, which can enhance their overall marketing effectiveness on the platform.