Amazon Introduce High Value Audiences in Amazon Marketing Cloud
13 Jun 2024
Amazon have made it easier for advertisers with their new updated audience within Amazon Marketing Cloud (AMC). Amazon have introduced high-value audiences so advertisers can now find their high-value segment groups, see how this specific audience has an impact and target them easier due to being able to now make them a targetable audience.
This new solution is only in beta however Amazon have said that this is the first release from the AMC solutions portfolio which is going to be a new set of experiences specifically designed for business users such as campaign or brand managers to easily generate insights based on AMC signals and to be able to quickly act on these specific insights without the need to write code.
With this solution, advertisers can evaluate the value of their customer groups based on their past spending and specify parameters such as timeframe, ASIN, and new-to-brand status to fine-tune their assessment. The results of the high-value audience analysis appear almost in real time in interactive graphs and tables, dynamically updating as you adjust the parameters. You can select high-value groups to create lookalike or rule-based audiences within the same interface. Audiences created via the solution are automatically routed to your Amazon DSP accounts, ready for future campaigns.
Key Features
The AMC high-value audiences' solution (and other upcoming AMC solutions) enables advertising users across various functions and technical backgrounds to quickly generate insights using AMC signals, visualise findings easily, and initiate actions effortlessly.
No-code Experience
Quick Execution
Controlled Flexibility
How important is this for brands and advertisers?
This information and update are highly relevant and important for brands looking to utilise Amazon Marketing Cloud (AMC) for several reasons:
Enhanced Customer Insights
The ability to evaluate customer groups based on past spending, timeframe, ASIN, and new-to-brand status allows brands to gain deeper insights into their audience ultimately leading to higher ROI.
Real-Time, Interactive Analysis
Interactive graphs and tables that update dynamically in almost real time provide brands with immediate feedback on their audience segmentation and campaign performance. This real-time analysis enables quicker decision-making and more agile marketing adjustments.
Seamless Audience Creation
The integrated functionality to create lookalike or rule-based audiences within the same interface simplifies the process of expanding reach and targeting similar high-value customers. Automated routing of these audiences to Amazon DSP accounts ensures that campaigns are set up quickly and efficiently.
User-Friendly Interface
The no-code, point-and-click user interface makes it accessible for business users, including media planners and traders, without requiring technical skills.
Prioritised Use Cases and Quick Execution
By focusing on the most popular and effective use cases, the solution simplifies the decision-making process for brands. Quick execution of best practices ensures that brands can swiftly implement strategies that are likely to yield positive results.
Customisation and Control
While providing simplicity through predefined use cases, the ability to customise parameters such as date range, new-to-brand status, ASIN, and campaign gives brands the control they need to fine-tune their execution. This balance of simplicity and control helps brands achieve their specific marketing objectives more effectively.
Conclusion
For brands aiming to harness the power of AMC, this solution offers a comprehensive, user-friendly, and efficient way to generate insights, visualise data, and take actionable steps. It supports better targeting, faster decision-making, and more effective campaign management, ultimately driving better marketing outcomes and higher ROI.
Amazon have made it easier for advertisers with their new updated audience within Amazon Marketing Cloud (AMC). Amazon have introduced high-value audiences so advertisers can now find their high-value segment groups, see how this specific audience has an impact and target them easier due to being able to now make them a targetable audience.
This new solution is only in beta however Amazon have said that this is the first release from the AMC solutions portfolio which is going to be a new set of experiences specifically designed for business users such as campaign or brand managers to easily generate insights based on AMC signals and to be able to quickly act on these specific insights without the need to write code.
With this solution, advertisers can evaluate the value of their customer groups based on their past spending and specify parameters such as timeframe, ASIN, and new-to-brand status to fine-tune their assessment. The results of the high-value audience analysis appear almost in real time in interactive graphs and tables, dynamically updating as you adjust the parameters. You can select high-value groups to create lookalike or rule-based audiences within the same interface. Audiences created via the solution are automatically routed to your Amazon DSP accounts, ready for future campaigns.
Key Features
The AMC high-value audiences' solution (and other upcoming AMC solutions) enables advertising users across various functions and technical backgrounds to quickly generate insights using AMC signals, visualise findings easily, and initiate actions effortlessly.
No-code Experience
Quick Execution
Controlled Flexibility
How important is this for brands and advertisers?
This information and update are highly relevant and important for brands looking to utilise Amazon Marketing Cloud (AMC) for several reasons:
Enhanced Customer Insights
The ability to evaluate customer groups based on past spending, timeframe, ASIN, and new-to-brand status allows brands to gain deeper insights into their audience ultimately leading to higher ROI.
Real-Time, Interactive Analysis
Interactive graphs and tables that update dynamically in almost real time provide brands with immediate feedback on their audience segmentation and campaign performance. This real-time analysis enables quicker decision-making and more agile marketing adjustments.
Seamless Audience Creation
The integrated functionality to create lookalike or rule-based audiences within the same interface simplifies the process of expanding reach and targeting similar high-value customers. Automated routing of these audiences to Amazon DSP accounts ensures that campaigns are set up quickly and efficiently.
User-Friendly Interface
The no-code, point-and-click user interface makes it accessible for business users, including media planners and traders, without requiring technical skills.
Prioritised Use Cases and Quick Execution
By focusing on the most popular and effective use cases, the solution simplifies the decision-making process for brands. Quick execution of best practices ensures that brands can swiftly implement strategies that are likely to yield positive results.
Customisation and Control
While providing simplicity through predefined use cases, the ability to customise parameters such as date range, new-to-brand status, ASIN, and campaign gives brands the control they need to fine-tune their execution. This balance of simplicity and control helps brands achieve their specific marketing objectives more effectively.
Conclusion
For brands aiming to harness the power of AMC, this solution offers a comprehensive, user-friendly, and efficient way to generate insights, visualise data, and take actionable steps. It supports better targeting, faster decision-making, and more effective campaign management, ultimately driving better marketing outcomes and higher ROI.
Amazon have made it easier for advertisers with their new updated audience within Amazon Marketing Cloud (AMC). Amazon have introduced high-value audiences so advertisers can now find their high-value segment groups, see how this specific audience has an impact and target them easier due to being able to now make them a targetable audience.
This new solution is only in beta however Amazon have said that this is the first release from the AMC solutions portfolio which is going to be a new set of experiences specifically designed for business users such as campaign or brand managers to easily generate insights based on AMC signals and to be able to quickly act on these specific insights without the need to write code.
With this solution, advertisers can evaluate the value of their customer groups based on their past spending and specify parameters such as timeframe, ASIN, and new-to-brand status to fine-tune their assessment. The results of the high-value audience analysis appear almost in real time in interactive graphs and tables, dynamically updating as you adjust the parameters. You can select high-value groups to create lookalike or rule-based audiences within the same interface. Audiences created via the solution are automatically routed to your Amazon DSP accounts, ready for future campaigns.
Key Features
The AMC high-value audiences' solution (and other upcoming AMC solutions) enables advertising users across various functions and technical backgrounds to quickly generate insights using AMC signals, visualise findings easily, and initiate actions effortlessly.
No-code Experience
Quick Execution
Controlled Flexibility
How important is this for brands and advertisers?
This information and update are highly relevant and important for brands looking to utilise Amazon Marketing Cloud (AMC) for several reasons:
Enhanced Customer Insights
The ability to evaluate customer groups based on past spending, timeframe, ASIN, and new-to-brand status allows brands to gain deeper insights into their audience ultimately leading to higher ROI.
Real-Time, Interactive Analysis
Interactive graphs and tables that update dynamically in almost real time provide brands with immediate feedback on their audience segmentation and campaign performance. This real-time analysis enables quicker decision-making and more agile marketing adjustments.
Seamless Audience Creation
The integrated functionality to create lookalike or rule-based audiences within the same interface simplifies the process of expanding reach and targeting similar high-value customers. Automated routing of these audiences to Amazon DSP accounts ensures that campaigns are set up quickly and efficiently.
User-Friendly Interface
The no-code, point-and-click user interface makes it accessible for business users, including media planners and traders, without requiring technical skills.
Prioritised Use Cases and Quick Execution
By focusing on the most popular and effective use cases, the solution simplifies the decision-making process for brands. Quick execution of best practices ensures that brands can swiftly implement strategies that are likely to yield positive results.
Customisation and Control
While providing simplicity through predefined use cases, the ability to customise parameters such as date range, new-to-brand status, ASIN, and campaign gives brands the control they need to fine-tune their execution. This balance of simplicity and control helps brands achieve their specific marketing objectives more effectively.
Conclusion
For brands aiming to harness the power of AMC, this solution offers a comprehensive, user-friendly, and efficient way to generate insights, visualise data, and take actionable steps. It supports better targeting, faster decision-making, and more effective campaign management, ultimately driving better marketing outcomes and higher ROI.