Amazon Introduce Greater Transparency for Freevee Campaigns with Content Genre and Content Rating Reporting
23 May 2024
For streaming TV ad-impressions delivered on Freevee, Amazon have now expanded their traffic reporting to add content transparency reports in downloadable reports. Brands can now see which Content Genre and Content Rating their ad impressions were delivered on. Brands can already use Content Genre, and Content Rating during planning and campaign settings. These reports will provide brands a closed loop feedback with their campaign settings and media plans.
As brands transition their budgets from linear TV to digital media like streaming TV, content signals provide greater visibility into their advertising efforts.
What does this mean for brands?
Enhanced Transparency and Accountability: The ability to access content transparency reports allows brands to see detailed information about where their ads are being displayed and where their ad impressions are being delivered. This level of transparency ensures that brands can confirm their ads are appearing in the most suitable contexts.
Improved Targeting and Relevance: By using content signals such as genre and rating during campaign planning, brands can more accurately target their desired audience. This ensures that ads are contextually relevant, which can increase engagement and effectiveness. The feedback loop created by these reports helps brands fine-tune their targeting strategies to better align with audience interests and viewing behaviours.
Data-Driven Decision Making: The availability of detailed traffic reports provides brands with valuable insights into the performance of their ads. This data enables brands to assess the effectiveness of their campaigns, determine which content types yield the best results, and make informed adjustments to future campaigns. The ability to analyse past performance and adjust strategies accordingly leads to more efficient and impactful advertising.
Optimised Media Planning: With the transition from linear TV to digital media, the ability to use content signals for media planning becomes crucial. Brands can leverage these insights to optimise their media budgets, ensuring that they are investing in the most effective channels and content types. This optimisation helps maximise return on investment (ROI) and ensures that advertising budgets are spent wisely.
In summary, the implementation of streaming TV ad formats and the use of content transparency reports on platforms like Amazon's Freevee provide brands with greater visibility, improved targeting, data-driven insights, and optimised media planning. These benefits collectively enhance the effectiveness and efficiency of advertising campaigns.
For streaming TV ad-impressions delivered on Freevee, Amazon have now expanded their traffic reporting to add content transparency reports in downloadable reports. Brands can now see which Content Genre and Content Rating their ad impressions were delivered on. Brands can already use Content Genre, and Content Rating during planning and campaign settings. These reports will provide brands a closed loop feedback with their campaign settings and media plans.
As brands transition their budgets from linear TV to digital media like streaming TV, content signals provide greater visibility into their advertising efforts.
What does this mean for brands?
Enhanced Transparency and Accountability: The ability to access content transparency reports allows brands to see detailed information about where their ads are being displayed and where their ad impressions are being delivered. This level of transparency ensures that brands can confirm their ads are appearing in the most suitable contexts.
Improved Targeting and Relevance: By using content signals such as genre and rating during campaign planning, brands can more accurately target their desired audience. This ensures that ads are contextually relevant, which can increase engagement and effectiveness. The feedback loop created by these reports helps brands fine-tune their targeting strategies to better align with audience interests and viewing behaviours.
Data-Driven Decision Making: The availability of detailed traffic reports provides brands with valuable insights into the performance of their ads. This data enables brands to assess the effectiveness of their campaigns, determine which content types yield the best results, and make informed adjustments to future campaigns. The ability to analyse past performance and adjust strategies accordingly leads to more efficient and impactful advertising.
Optimised Media Planning: With the transition from linear TV to digital media, the ability to use content signals for media planning becomes crucial. Brands can leverage these insights to optimise their media budgets, ensuring that they are investing in the most effective channels and content types. This optimisation helps maximise return on investment (ROI) and ensures that advertising budgets are spent wisely.
In summary, the implementation of streaming TV ad formats and the use of content transparency reports on platforms like Amazon's Freevee provide brands with greater visibility, improved targeting, data-driven insights, and optimised media planning. These benefits collectively enhance the effectiveness and efficiency of advertising campaigns.
For streaming TV ad-impressions delivered on Freevee, Amazon have now expanded their traffic reporting to add content transparency reports in downloadable reports. Brands can now see which Content Genre and Content Rating their ad impressions were delivered on. Brands can already use Content Genre, and Content Rating during planning and campaign settings. These reports will provide brands a closed loop feedback with their campaign settings and media plans.
As brands transition their budgets from linear TV to digital media like streaming TV, content signals provide greater visibility into their advertising efforts.
What does this mean for brands?
Enhanced Transparency and Accountability: The ability to access content transparency reports allows brands to see detailed information about where their ads are being displayed and where their ad impressions are being delivered. This level of transparency ensures that brands can confirm their ads are appearing in the most suitable contexts.
Improved Targeting and Relevance: By using content signals such as genre and rating during campaign planning, brands can more accurately target their desired audience. This ensures that ads are contextually relevant, which can increase engagement and effectiveness. The feedback loop created by these reports helps brands fine-tune their targeting strategies to better align with audience interests and viewing behaviours.
Data-Driven Decision Making: The availability of detailed traffic reports provides brands with valuable insights into the performance of their ads. This data enables brands to assess the effectiveness of their campaigns, determine which content types yield the best results, and make informed adjustments to future campaigns. The ability to analyse past performance and adjust strategies accordingly leads to more efficient and impactful advertising.
Optimised Media Planning: With the transition from linear TV to digital media, the ability to use content signals for media planning becomes crucial. Brands can leverage these insights to optimise their media budgets, ensuring that they are investing in the most effective channels and content types. This optimisation helps maximise return on investment (ROI) and ensures that advertising budgets are spent wisely.
In summary, the implementation of streaming TV ad formats and the use of content transparency reports on platforms like Amazon's Freevee provide brands with greater visibility, improved targeting, data-driven insights, and optimised media planning. These benefits collectively enhance the effectiveness and efficiency of advertising campaigns.