Amazon Introduce An Enhanced Coupon Dashboard
27 Feb 2024
Amazon have launched an improved coupon dashboard that has introduced audience-based coupons, allowing for targeted discounts to be tailored to specific customer segments, such as high-spending customers or cart abandoners. This update provides more precise audience segmentation than the current Brand Tailored Promotion (BTP) feature.
The transition to the updated dashboard was set for February 12, and advertisers are urged to transfer their existing coupons to ensure a seamless experience and avoid any interruptions.
Audience-Based Coupons
Brands can now tailor coupons to different audiences, offering a discount for high-spend customers or a discount for those who've recently abandoned their carts. This feature utilises the audience insights from BTP but with a unique twist. The discounts have a broad range between 5% and 80% giving you as a brand, a great selection of discounts that you can offer to your customers.
Unlike BTP, which covers brand abandoners from the last 90 days, the coupon dashboard extends this to the last 7 days, capturing recent brand departures.
Highest Spend Coupon
Brands can offer coupons to a 5% sampling of their highest spending customers over a period of 12 months. This is great to make use of as a brand as you can reward your most loyal customers and will be able to drive more revenue as 18% of customers tend to buy more products when they receive a discount. When customers think and know that they can receive a discount or offer in the future, it will motivate customers to continue buying from the same brand.
Repeat Customer Coupon
Brands can create coupons for customers who have purchased more than one order from your brand in the last 12 months. This coupon is extremely useful for brands who have a loyal customer base that make those repeat purchases as this will ensure customer retention. Providing discounts to repeat buyers, brands will increase the likelihood of retaining these customers for the long term and increase the customers lifetime value.
Transition to the New Dashboard
The old Coupon Page has been phased out from February 12th. Ensure your promotions continue seamlessly by transferring your existing coupons to the new dashboard. Coupons on the old page ending after February 29th will be automatically cancelled. To continue running these coupons, cancel them now, find them in the new coupons page, and select “Run again.“
Summary
The introduction of these new coupon types presents brands with a plethora of opportunities to customise their promotional strategy and elevate the shopping experience for their customers. We can see a noticeable shift in Amazon's focus toward its consumers, facilitating the exploration of more pertinent deals and promotions. This not only benefits Amazon sellers or brands but also contributes to more effective targeting, resulting in heightened conversion rates.
Amazon have launched an improved coupon dashboard that has introduced audience-based coupons, allowing for targeted discounts to be tailored to specific customer segments, such as high-spending customers or cart abandoners. This update provides more precise audience segmentation than the current Brand Tailored Promotion (BTP) feature.
The transition to the updated dashboard was set for February 12, and advertisers are urged to transfer their existing coupons to ensure a seamless experience and avoid any interruptions.
Audience-Based Coupons
Brands can now tailor coupons to different audiences, offering a discount for high-spend customers or a discount for those who've recently abandoned their carts. This feature utilises the audience insights from BTP but with a unique twist. The discounts have a broad range between 5% and 80% giving you as a brand, a great selection of discounts that you can offer to your customers.
Unlike BTP, which covers brand abandoners from the last 90 days, the coupon dashboard extends this to the last 7 days, capturing recent brand departures.
Highest Spend Coupon
Brands can offer coupons to a 5% sampling of their highest spending customers over a period of 12 months. This is great to make use of as a brand as you can reward your most loyal customers and will be able to drive more revenue as 18% of customers tend to buy more products when they receive a discount. When customers think and know that they can receive a discount or offer in the future, it will motivate customers to continue buying from the same brand.
Repeat Customer Coupon
Brands can create coupons for customers who have purchased more than one order from your brand in the last 12 months. This coupon is extremely useful for brands who have a loyal customer base that make those repeat purchases as this will ensure customer retention. Providing discounts to repeat buyers, brands will increase the likelihood of retaining these customers for the long term and increase the customers lifetime value.
Transition to the New Dashboard
The old Coupon Page has been phased out from February 12th. Ensure your promotions continue seamlessly by transferring your existing coupons to the new dashboard. Coupons on the old page ending after February 29th will be automatically cancelled. To continue running these coupons, cancel them now, find them in the new coupons page, and select “Run again.“
Summary
The introduction of these new coupon types presents brands with a plethora of opportunities to customise their promotional strategy and elevate the shopping experience for their customers. We can see a noticeable shift in Amazon's focus toward its consumers, facilitating the exploration of more pertinent deals and promotions. This not only benefits Amazon sellers or brands but also contributes to more effective targeting, resulting in heightened conversion rates.
Amazon have launched an improved coupon dashboard that has introduced audience-based coupons, allowing for targeted discounts to be tailored to specific customer segments, such as high-spending customers or cart abandoners. This update provides more precise audience segmentation than the current Brand Tailored Promotion (BTP) feature.
The transition to the updated dashboard was set for February 12, and advertisers are urged to transfer their existing coupons to ensure a seamless experience and avoid any interruptions.
Audience-Based Coupons
Brands can now tailor coupons to different audiences, offering a discount for high-spend customers or a discount for those who've recently abandoned their carts. This feature utilises the audience insights from BTP but with a unique twist. The discounts have a broad range between 5% and 80% giving you as a brand, a great selection of discounts that you can offer to your customers.
Unlike BTP, which covers brand abandoners from the last 90 days, the coupon dashboard extends this to the last 7 days, capturing recent brand departures.
Highest Spend Coupon
Brands can offer coupons to a 5% sampling of their highest spending customers over a period of 12 months. This is great to make use of as a brand as you can reward your most loyal customers and will be able to drive more revenue as 18% of customers tend to buy more products when they receive a discount. When customers think and know that they can receive a discount or offer in the future, it will motivate customers to continue buying from the same brand.
Repeat Customer Coupon
Brands can create coupons for customers who have purchased more than one order from your brand in the last 12 months. This coupon is extremely useful for brands who have a loyal customer base that make those repeat purchases as this will ensure customer retention. Providing discounts to repeat buyers, brands will increase the likelihood of retaining these customers for the long term and increase the customers lifetime value.
Transition to the New Dashboard
The old Coupon Page has been phased out from February 12th. Ensure your promotions continue seamlessly by transferring your existing coupons to the new dashboard. Coupons on the old page ending after February 29th will be automatically cancelled. To continue running these coupons, cancel them now, find them in the new coupons page, and select “Run again.“
Summary
The introduction of these new coupon types presents brands with a plethora of opportunities to customise their promotional strategy and elevate the shopping experience for their customers. We can see a noticeable shift in Amazon's focus toward its consumers, facilitating the exploration of more pertinent deals and promotions. This not only benefits Amazon sellers or brands but also contributes to more effective targeting, resulting in heightened conversion rates.