Amazon Introduce A+ Content Update for Comparison Chart Usage
10 Sept 2024
Amazon make a big update to A+ Content projects with their new limits on comparison chart usage.
Multiple comparison charts within a single project can be distracting, taking attention away from the featured ASIN and distracting the customer with multiple products and details.
Started on 19/8: Comparison charts will be limited to 1 comparison chart per project, if you have existing submitted projects with more than one comparison chart, you will need to reduce the number of charts down to 1 to update/edit and publish the content.
Starting on 30/9: Any remaining projects with three or more comparison charts will automatically be reduced to 1, this reduction will leave the first slotted comparison chart within the A+ content and remove any comparison charts below it.
This update regarding the limitation on comparison charts within A+ content on Amazon has several implications for brands:
1. Refined Focus on Featured ASIN
Impact: By limiting comparison charts to just one per A+ content project, Amazon is encouraging brands to focus more on the featured product (ASIN). This is likely to create a more streamlined and cohesive customer journey, reducing distractions from multiple products.
Action: Brands will need to carefully curate which products to include in the comparison chart. Choosing the most relevant and strategically beneficial products to compare will become crucial.
2. Content Revision and Compliance
Impact: Brands with existing A+ content featuring multiple comparison charts will need to revise their content to comply with the new guidelines. This could involve substantial content edits, especially for brands that heavily rely on multiple comparisons to showcase a range of products.
Action: Brands should prioritise updating their A+ content before the September 30th deadline to avoid automatic changes that could potentially misalign their marketing strategy. Proactive editing will allow for better control over how the comparison chart is presented.
Summary
In summary, this update pushes brands towards a more focused and customer-centric approach in their A+ content. By emphasising clarity and reducing distractions, brands can better guide customers toward making purchasing decisions that favour their featured products. However, it also requires careful planning and possible restructuring of existing content to comply with the new guidelines.
If you would like to see how the Toucan Studios team can make content work best for you and elevate your brand’s content on Amazon, get in touch with the team at hello@toucanecommerce.com
Amazon make a big update to A+ Content projects with their new limits on comparison chart usage.
Multiple comparison charts within a single project can be distracting, taking attention away from the featured ASIN and distracting the customer with multiple products and details.
Started on 19/8: Comparison charts will be limited to 1 comparison chart per project, if you have existing submitted projects with more than one comparison chart, you will need to reduce the number of charts down to 1 to update/edit and publish the content.
Starting on 30/9: Any remaining projects with three or more comparison charts will automatically be reduced to 1, this reduction will leave the first slotted comparison chart within the A+ content and remove any comparison charts below it.
This update regarding the limitation on comparison charts within A+ content on Amazon has several implications for brands:
1. Refined Focus on Featured ASIN
Impact: By limiting comparison charts to just one per A+ content project, Amazon is encouraging brands to focus more on the featured product (ASIN). This is likely to create a more streamlined and cohesive customer journey, reducing distractions from multiple products.
Action: Brands will need to carefully curate which products to include in the comparison chart. Choosing the most relevant and strategically beneficial products to compare will become crucial.
2. Content Revision and Compliance
Impact: Brands with existing A+ content featuring multiple comparison charts will need to revise their content to comply with the new guidelines. This could involve substantial content edits, especially for brands that heavily rely on multiple comparisons to showcase a range of products.
Action: Brands should prioritise updating their A+ content before the September 30th deadline to avoid automatic changes that could potentially misalign their marketing strategy. Proactive editing will allow for better control over how the comparison chart is presented.
Summary
In summary, this update pushes brands towards a more focused and customer-centric approach in their A+ content. By emphasising clarity and reducing distractions, brands can better guide customers toward making purchasing decisions that favour their featured products. However, it also requires careful planning and possible restructuring of existing content to comply with the new guidelines.
If you would like to see how the Toucan Studios team can make content work best for you and elevate your brand’s content on Amazon, get in touch with the team at hello@toucanecommerce.com
Amazon make a big update to A+ Content projects with their new limits on comparison chart usage.
Multiple comparison charts within a single project can be distracting, taking attention away from the featured ASIN and distracting the customer with multiple products and details.
Started on 19/8: Comparison charts will be limited to 1 comparison chart per project, if you have existing submitted projects with more than one comparison chart, you will need to reduce the number of charts down to 1 to update/edit and publish the content.
Starting on 30/9: Any remaining projects with three or more comparison charts will automatically be reduced to 1, this reduction will leave the first slotted comparison chart within the A+ content and remove any comparison charts below it.
This update regarding the limitation on comparison charts within A+ content on Amazon has several implications for brands:
1. Refined Focus on Featured ASIN
Impact: By limiting comparison charts to just one per A+ content project, Amazon is encouraging brands to focus more on the featured product (ASIN). This is likely to create a more streamlined and cohesive customer journey, reducing distractions from multiple products.
Action: Brands will need to carefully curate which products to include in the comparison chart. Choosing the most relevant and strategically beneficial products to compare will become crucial.
2. Content Revision and Compliance
Impact: Brands with existing A+ content featuring multiple comparison charts will need to revise their content to comply with the new guidelines. This could involve substantial content edits, especially for brands that heavily rely on multiple comparisons to showcase a range of products.
Action: Brands should prioritise updating their A+ content before the September 30th deadline to avoid automatic changes that could potentially misalign their marketing strategy. Proactive editing will allow for better control over how the comparison chart is presented.
Summary
In summary, this update pushes brands towards a more focused and customer-centric approach in their A+ content. By emphasising clarity and reducing distractions, brands can better guide customers toward making purchasing decisions that favour their featured products. However, it also requires careful planning and possible restructuring of existing content to comply with the new guidelines.
If you would like to see how the Toucan Studios team can make content work best for you and elevate your brand’s content on Amazon, get in touch with the team at hello@toucanecommerce.com