Amazon DSP Performance Metrics Now Available on Amazon Marketing Stream
18 Sept 2024
Amazon DSP performance metrics (traffic, conversion, clickstream, and rich media) are now available on Amazon Marketing Stream. Now you can access hourly aggregated Amazon DSP performance metrics in near real-time.
What’s launched?
New dataset provides hourly aggregated Amazon DSP performance metrics in near-real time. Metrics include traffic, conversion, clickstream, and rich media.
This update offers significant advantages for brands using Amazon DSP by:
Real-time Campaign Optimisation: Access to hourly performance data, such as traffic and conversions, allows brands to make on-the-fly adjustments to their campaigns. For example, they can increase bids during high-traffic hours or pause underperforming ads instantly.
Improved Reporting: The integration with Amazon Marketing Stream ensures timely and more reliable reporting, which helps brands generate insights faster and without the limitations (like data throttling) of the older DSP reporting API. This can streamline the reporting process for marketing teams and agencies.
Enhanced Performance Metrics: The update covers critical performance metrics, including clickstream data (user behaviour after interacting with an ad) and rich media (like video ad engagement). These data points allow brands to understand better how users engage with their ads, helping them refine creative strategies.
More Granular Data for Better Targeting: Intraday data provides a more detailed view of customer behaviour, helping brands better time their ad placements and optimise targeting strategies based on hourly performance trends.
Automation Potential: This update could enable brands and agencies to use automation tools to trigger actions (like budget increases or bid adjustments) based on real-time performance, allowing for smarter, more efficient ad management.
Summary
In summary, the update gives advertisers greater control and flexibility to respond quickly to campaign performance, leading to better optimisation and, potentially, more effective ad spend on Amazon's platform.
Amazon DSP performance metrics (traffic, conversion, clickstream, and rich media) are now available on Amazon Marketing Stream. Now you can access hourly aggregated Amazon DSP performance metrics in near real-time.
What’s launched?
New dataset provides hourly aggregated Amazon DSP performance metrics in near-real time. Metrics include traffic, conversion, clickstream, and rich media.
This update offers significant advantages for brands using Amazon DSP by:
Real-time Campaign Optimisation: Access to hourly performance data, such as traffic and conversions, allows brands to make on-the-fly adjustments to their campaigns. For example, they can increase bids during high-traffic hours or pause underperforming ads instantly.
Improved Reporting: The integration with Amazon Marketing Stream ensures timely and more reliable reporting, which helps brands generate insights faster and without the limitations (like data throttling) of the older DSP reporting API. This can streamline the reporting process for marketing teams and agencies.
Enhanced Performance Metrics: The update covers critical performance metrics, including clickstream data (user behaviour after interacting with an ad) and rich media (like video ad engagement). These data points allow brands to understand better how users engage with their ads, helping them refine creative strategies.
More Granular Data for Better Targeting: Intraday data provides a more detailed view of customer behaviour, helping brands better time their ad placements and optimise targeting strategies based on hourly performance trends.
Automation Potential: This update could enable brands and agencies to use automation tools to trigger actions (like budget increases or bid adjustments) based on real-time performance, allowing for smarter, more efficient ad management.
Summary
In summary, the update gives advertisers greater control and flexibility to respond quickly to campaign performance, leading to better optimisation and, potentially, more effective ad spend on Amazon's platform.
Amazon DSP performance metrics (traffic, conversion, clickstream, and rich media) are now available on Amazon Marketing Stream. Now you can access hourly aggregated Amazon DSP performance metrics in near real-time.
What’s launched?
New dataset provides hourly aggregated Amazon DSP performance metrics in near-real time. Metrics include traffic, conversion, clickstream, and rich media.
This update offers significant advantages for brands using Amazon DSP by:
Real-time Campaign Optimisation: Access to hourly performance data, such as traffic and conversions, allows brands to make on-the-fly adjustments to their campaigns. For example, they can increase bids during high-traffic hours or pause underperforming ads instantly.
Improved Reporting: The integration with Amazon Marketing Stream ensures timely and more reliable reporting, which helps brands generate insights faster and without the limitations (like data throttling) of the older DSP reporting API. This can streamline the reporting process for marketing teams and agencies.
Enhanced Performance Metrics: The update covers critical performance metrics, including clickstream data (user behaviour after interacting with an ad) and rich media (like video ad engagement). These data points allow brands to understand better how users engage with their ads, helping them refine creative strategies.
More Granular Data for Better Targeting: Intraday data provides a more detailed view of customer behaviour, helping brands better time their ad placements and optimise targeting strategies based on hourly performance trends.
Automation Potential: This update could enable brands and agencies to use automation tools to trigger actions (like budget increases or bid adjustments) based on real-time performance, allowing for smarter, more efficient ad management.
Summary
In summary, the update gives advertisers greater control and flexibility to respond quickly to campaign performance, leading to better optimisation and, potentially, more effective ad spend on Amazon's platform.