Amazon DSP Now Gets Access to Subscribe & Save Lookalike Audiences
3 May 2024
Amazon have introduced a new targeting capability within Amazon DSP to allow brands to get access to a Subscribe & Save Lookalike Audience.
Brands using DSP previously have been able to create lookalike audiences off overall purchases, website page views or purchasers or hashed lists such as email lists. Lookalike audiences allow brands to reach shoppers who ‘look like’ the consumers from these specific lists therefore allowing brands to target an audience that they know will be interested in their brand and products.
The Subscribe & Save model is strong for certain product categories such as vitamins, skincare, and dog food to name a few. With this new targeting capability for consumer-packaged goods (CPG) brands, it will allow these specific brands to more effectively target potential new customers who are more likely to become long-term customers, which is a massive game changer for these brands who adopt the Subscribe & Save model.
What are the benefits of this new targeting capability?
Precision Targeting: Amazon DSP allows advertisers to reach highly specific audiences based on their shopping behaviour, demographics, interests, and online activities. By creating a lookalike audience, you can target users who exhibit similar characteristics to your existing subscribers, increasing the likelihood of engagement and conversions.
Increased Reach: Lookalike audiences enable you to expand your reach beyond your existing customer base. By targeting users who share similarities with your current subscribers, you can tap into new markets and potential customers who are more likely to be interested in your subscribe and save offerings.
Improved ROI: Targeting a lookalike audience can lead to higher conversion rates and better return on investment (ROI) compared to broader targeting methods. By focusing your ad spend on users who have characteristics similar to your most valuable customers, you can optimise your advertising budget and achieve more efficient results.
Enhanced Personalisation: Amazon DSP offers robust targeting options and advanced segmentation capabilities, allowing you to tailor your messaging and creative assets to specific audience segments. By leveraging lookalike audiences, you can deliver more personalised and relevant ads that resonate with users who are likely to be interested in your subscribe and save products.
Amazon have introduced a new targeting capability within Amazon DSP to allow brands to get access to a Subscribe & Save Lookalike Audience.
Brands using DSP previously have been able to create lookalike audiences off overall purchases, website page views or purchasers or hashed lists such as email lists. Lookalike audiences allow brands to reach shoppers who ‘look like’ the consumers from these specific lists therefore allowing brands to target an audience that they know will be interested in their brand and products.
The Subscribe & Save model is strong for certain product categories such as vitamins, skincare, and dog food to name a few. With this new targeting capability for consumer-packaged goods (CPG) brands, it will allow these specific brands to more effectively target potential new customers who are more likely to become long-term customers, which is a massive game changer for these brands who adopt the Subscribe & Save model.
What are the benefits of this new targeting capability?
Precision Targeting: Amazon DSP allows advertisers to reach highly specific audiences based on their shopping behaviour, demographics, interests, and online activities. By creating a lookalike audience, you can target users who exhibit similar characteristics to your existing subscribers, increasing the likelihood of engagement and conversions.
Increased Reach: Lookalike audiences enable you to expand your reach beyond your existing customer base. By targeting users who share similarities with your current subscribers, you can tap into new markets and potential customers who are more likely to be interested in your subscribe and save offerings.
Improved ROI: Targeting a lookalike audience can lead to higher conversion rates and better return on investment (ROI) compared to broader targeting methods. By focusing your ad spend on users who have characteristics similar to your most valuable customers, you can optimise your advertising budget and achieve more efficient results.
Enhanced Personalisation: Amazon DSP offers robust targeting options and advanced segmentation capabilities, allowing you to tailor your messaging and creative assets to specific audience segments. By leveraging lookalike audiences, you can deliver more personalised and relevant ads that resonate with users who are likely to be interested in your subscribe and save products.
Amazon have introduced a new targeting capability within Amazon DSP to allow brands to get access to a Subscribe & Save Lookalike Audience.
Brands using DSP previously have been able to create lookalike audiences off overall purchases, website page views or purchasers or hashed lists such as email lists. Lookalike audiences allow brands to reach shoppers who ‘look like’ the consumers from these specific lists therefore allowing brands to target an audience that they know will be interested in their brand and products.
The Subscribe & Save model is strong for certain product categories such as vitamins, skincare, and dog food to name a few. With this new targeting capability for consumer-packaged goods (CPG) brands, it will allow these specific brands to more effectively target potential new customers who are more likely to become long-term customers, which is a massive game changer for these brands who adopt the Subscribe & Save model.
What are the benefits of this new targeting capability?
Precision Targeting: Amazon DSP allows advertisers to reach highly specific audiences based on their shopping behaviour, demographics, interests, and online activities. By creating a lookalike audience, you can target users who exhibit similar characteristics to your existing subscribers, increasing the likelihood of engagement and conversions.
Increased Reach: Lookalike audiences enable you to expand your reach beyond your existing customer base. By targeting users who share similarities with your current subscribers, you can tap into new markets and potential customers who are more likely to be interested in your subscribe and save offerings.
Improved ROI: Targeting a lookalike audience can lead to higher conversion rates and better return on investment (ROI) compared to broader targeting methods. By focusing your ad spend on users who have characteristics similar to your most valuable customers, you can optimise your advertising budget and achieve more efficient results.
Enhanced Personalisation: Amazon DSP offers robust targeting options and advanced segmentation capabilities, allowing you to tailor your messaging and creative assets to specific audience segments. By leveraging lookalike audiences, you can deliver more personalised and relevant ads that resonate with users who are likely to be interested in your subscribe and save products.