Amazon DSP Launches Rewarded Ads for Self-Service Advertisers
6 Nov 2024
Amazon DSP has rolled out an exciting new feature, enabling self-service advertisers to set up and launch rewarded ads directly within the platform. This functionality, available in North America, specifically in the United States, represents a significant step forward for advertisers seeking more engaging, action-driven ad experiences. Rewarded ads offer a unique opportunity to engage customers with an incentive for interaction, helping brands drive more value from their campaigns.
With just a few clicks using Amazon DSP’s component-based creative template, advertisers can now seamlessly add a reward incentive to their display ads. By selecting "Products on Amazon" as the landing page click-through and "Rewarded ads" as the ad experience within the template, advertisers can rapidly configure rewarded ad campaigns to encourage customer action and drive conversions.
Simple, Streamlined Set-Up
Amazon DSP’s template simplifies the setup process. Advertisers configure their ad by:
Selecting the ASINs they wish to promote.
Defining the minimum spend amount that will qualify customers for a reward.
Designing the reward landing page where customers will learn about the reward and redeem it.
The entire process — from configuring ASINs to previewing the landing page — is automated, making it as quick and straightforward as building standard display creative.
Why Rewarded Ads Matter
Rewarded ads are valuable because they encourage customers to actively engage with the brand by offering an Amazon credit as a reward. This approach takes customers from discovery to action, creating a more direct path from ad impression to conversion. The reward incentive provides a stronger reason for customers to click, interact, and potentially purchase, enhancing the effectiveness of display campaigns. By integrating rewarded ads, Amazon DSP empowers advertisers to not only attract customer attention but also build loyalty by offering a tangible benefit for engagement.
Availability and Limitations
This feature is available to self-service advertisers in the US who sell products on Amazon.com. While widely accessible, it currently excludes digital products, grocery, apparel, shoes, and items exclusively offered through Amazon Fresh, Whole Foods, or other Amazon Local Merchants.
New Metrics for Rewarded Ads
To help advertisers track the success of their campaigns, Amazon DSP introduces two new metrics:
Reward Grants: The number of rewards distributed to customers.
Reward Cost: The total cost associated with these distributed rewards. These metrics are accessible within the ADSP Campaign Builder dashboard, allowing advertisers to track their rewarded ads' performance in real time. However, they are not currently available through Amazon’s Public API, Amazon Marketing Cloud, Amazon Marketing Stream, or the ADSP Measurement & Reporting tab.
How to Get Started
To access this feature, advertisers need only open Amazon DSP’s component-based creative template and select the rewarded ads option. With these tools, Amazon DSP has made it simple for self-service advertisers to drive more engagement and value from their campaigns. This latest innovation opens new possibilities for brands looking to amplify their reach on Amazon and turn potential customers into loyal buyers. For advertisers aiming to make the most of their Amazon DSP campaigns, rewarded ads offer a dynamic and efficient pathway to boosting both engagement and conversion.
Summary
Ultimately, rewarded ads help brands differentiate by building a more engaging customer experience, turning one-time shoppers into potential loyalists. For brands focused on performance-driven results, this feature offers a targeted way to enhance campaign ROI, engagement, and brand loyalty, particularly valuable in competitive categories on Amazon.
These rewards ads have only been launched in the US for now If your brand wants to explore how Amazon DSP can help your business, get in touch with Toucan today via email at hello@toucanecommerce.com or via our website! Toucan are very proud to say that we hold global DSP seats in the UK, NAM & APAC regions!
Amazon DSP has rolled out an exciting new feature, enabling self-service advertisers to set up and launch rewarded ads directly within the platform. This functionality, available in North America, specifically in the United States, represents a significant step forward for advertisers seeking more engaging, action-driven ad experiences. Rewarded ads offer a unique opportunity to engage customers with an incentive for interaction, helping brands drive more value from their campaigns.
With just a few clicks using Amazon DSP’s component-based creative template, advertisers can now seamlessly add a reward incentive to their display ads. By selecting "Products on Amazon" as the landing page click-through and "Rewarded ads" as the ad experience within the template, advertisers can rapidly configure rewarded ad campaigns to encourage customer action and drive conversions.
Simple, Streamlined Set-Up
Amazon DSP’s template simplifies the setup process. Advertisers configure their ad by:
Selecting the ASINs they wish to promote.
Defining the minimum spend amount that will qualify customers for a reward.
Designing the reward landing page where customers will learn about the reward and redeem it.
The entire process — from configuring ASINs to previewing the landing page — is automated, making it as quick and straightforward as building standard display creative.
Why Rewarded Ads Matter
Rewarded ads are valuable because they encourage customers to actively engage with the brand by offering an Amazon credit as a reward. This approach takes customers from discovery to action, creating a more direct path from ad impression to conversion. The reward incentive provides a stronger reason for customers to click, interact, and potentially purchase, enhancing the effectiveness of display campaigns. By integrating rewarded ads, Amazon DSP empowers advertisers to not only attract customer attention but also build loyalty by offering a tangible benefit for engagement.
Availability and Limitations
This feature is available to self-service advertisers in the US who sell products on Amazon.com. While widely accessible, it currently excludes digital products, grocery, apparel, shoes, and items exclusively offered through Amazon Fresh, Whole Foods, or other Amazon Local Merchants.
New Metrics for Rewarded Ads
To help advertisers track the success of their campaigns, Amazon DSP introduces two new metrics:
Reward Grants: The number of rewards distributed to customers.
Reward Cost: The total cost associated with these distributed rewards. These metrics are accessible within the ADSP Campaign Builder dashboard, allowing advertisers to track their rewarded ads' performance in real time. However, they are not currently available through Amazon’s Public API, Amazon Marketing Cloud, Amazon Marketing Stream, or the ADSP Measurement & Reporting tab.
How to Get Started
To access this feature, advertisers need only open Amazon DSP’s component-based creative template and select the rewarded ads option. With these tools, Amazon DSP has made it simple for self-service advertisers to drive more engagement and value from their campaigns. This latest innovation opens new possibilities for brands looking to amplify their reach on Amazon and turn potential customers into loyal buyers. For advertisers aiming to make the most of their Amazon DSP campaigns, rewarded ads offer a dynamic and efficient pathway to boosting both engagement and conversion.
Summary
Ultimately, rewarded ads help brands differentiate by building a more engaging customer experience, turning one-time shoppers into potential loyalists. For brands focused on performance-driven results, this feature offers a targeted way to enhance campaign ROI, engagement, and brand loyalty, particularly valuable in competitive categories on Amazon.
These rewards ads have only been launched in the US for now If your brand wants to explore how Amazon DSP can help your business, get in touch with Toucan today via email at hello@toucanecommerce.com or via our website! Toucan are very proud to say that we hold global DSP seats in the UK, NAM & APAC regions!
Amazon DSP has rolled out an exciting new feature, enabling self-service advertisers to set up and launch rewarded ads directly within the platform. This functionality, available in North America, specifically in the United States, represents a significant step forward for advertisers seeking more engaging, action-driven ad experiences. Rewarded ads offer a unique opportunity to engage customers with an incentive for interaction, helping brands drive more value from their campaigns.
With just a few clicks using Amazon DSP’s component-based creative template, advertisers can now seamlessly add a reward incentive to their display ads. By selecting "Products on Amazon" as the landing page click-through and "Rewarded ads" as the ad experience within the template, advertisers can rapidly configure rewarded ad campaigns to encourage customer action and drive conversions.
Simple, Streamlined Set-Up
Amazon DSP’s template simplifies the setup process. Advertisers configure their ad by:
Selecting the ASINs they wish to promote.
Defining the minimum spend amount that will qualify customers for a reward.
Designing the reward landing page where customers will learn about the reward and redeem it.
The entire process — from configuring ASINs to previewing the landing page — is automated, making it as quick and straightforward as building standard display creative.
Why Rewarded Ads Matter
Rewarded ads are valuable because they encourage customers to actively engage with the brand by offering an Amazon credit as a reward. This approach takes customers from discovery to action, creating a more direct path from ad impression to conversion. The reward incentive provides a stronger reason for customers to click, interact, and potentially purchase, enhancing the effectiveness of display campaigns. By integrating rewarded ads, Amazon DSP empowers advertisers to not only attract customer attention but also build loyalty by offering a tangible benefit for engagement.
Availability and Limitations
This feature is available to self-service advertisers in the US who sell products on Amazon.com. While widely accessible, it currently excludes digital products, grocery, apparel, shoes, and items exclusively offered through Amazon Fresh, Whole Foods, or other Amazon Local Merchants.
New Metrics for Rewarded Ads
To help advertisers track the success of their campaigns, Amazon DSP introduces two new metrics:
Reward Grants: The number of rewards distributed to customers.
Reward Cost: The total cost associated with these distributed rewards. These metrics are accessible within the ADSP Campaign Builder dashboard, allowing advertisers to track their rewarded ads' performance in real time. However, they are not currently available through Amazon’s Public API, Amazon Marketing Cloud, Amazon Marketing Stream, or the ADSP Measurement & Reporting tab.
How to Get Started
To access this feature, advertisers need only open Amazon DSP’s component-based creative template and select the rewarded ads option. With these tools, Amazon DSP has made it simple for self-service advertisers to drive more engagement and value from their campaigns. This latest innovation opens new possibilities for brands looking to amplify their reach on Amazon and turn potential customers into loyal buyers. For advertisers aiming to make the most of their Amazon DSP campaigns, rewarded ads offer a dynamic and efficient pathway to boosting both engagement and conversion.
Summary
Ultimately, rewarded ads help brands differentiate by building a more engaging customer experience, turning one-time shoppers into potential loyalists. For brands focused on performance-driven results, this feature offers a targeted way to enhance campaign ROI, engagement, and brand loyalty, particularly valuable in competitive categories on Amazon.
These rewards ads have only been launched in the US for now If your brand wants to explore how Amazon DSP can help your business, get in touch with Toucan today via email at hello@toucanecommerce.com or via our website! Toucan are very proud to say that we hold global DSP seats in the UK, NAM & APAC regions!