Amazon DSP Adds Alexa as Supply Source For Online Video Ads
14 Nov 2024
Alexa is now available as a video supply source in Amazon DSP!
Advertisers who are running self-service online video (OLV) ads on Amazon DSP will now see Alexa as an additional inventory supply that is checked by default for video line items. This will help drive brand awareness and consideration objectives and prove an opportunity to reach incremental customers on Echo Show devices.
This has only been released in North America so far, and we expect it will come to the EU and other marketplaces in the future.
Alexa is the first device ad placement to integrate with the standard video template used by advertisers looking to buy desktop and mobile OLV ads. Amazon DSP advertisers using video creatives for their OLV campaigns will have the opportunity to reach incremental customers effortlessly. Their ads will seamlessly extend to all Alexa placements on eligible Echo Show devices, requiring no additional modification during campaign creation.
What does this mean for brands?
Increased Reach: By making Alexa a new video supply source, brands can connect with users on Echo Show devices, who may not otherwise encounter these ads on desktop or mobile platforms. This can help brands reach new audiences, enhancing visibility and awareness, especially as users interact visually and audibly with Alexa.
Seamless Integration: The feature leverages the standard video template that advertisers are already using for desktop and mobile ads. This means that brands do not need to create additional or modified assets for Echo Show placement. Instead, their video ads will automatically be eligible for Echo Show devices, streamlining the process and saving time on creative adjustments.
Brand Consideration: The new inventory supply on Alexa aligns well with brand awareness and consideration goals. Since Echo Show is an interactive, voice-activated device, this new placement can help brands create more memorable experiences and allows them to connect with audiences in a new, immersive way. Although this update is currently limited to North America, it holds potential for global expansion. Brands that operate in North America can benefit immediately, while those in other regions like the UK can prepare for similar integration if it rolls out globally.
In summary, this update allows brands to broaden their DSP campaigns to a new Alexa-based video inventory, reaching additional audiences on Echo Show devices with minimal effort. It’s a strategic step towards omnichannel advertising within Amazon’s ecosystem, enhancing the power of Amazon DSP making it clear to brands that they should be taking advantage of Amazon DSP.
Toucan are proud to say that we hold Global DSP seats across the EU, NAM & APAC so if your brand wants to explore how Amazon DSP can drive your brands goals, then reach out to the team at hello@toucanecommerce.com or visit our website to see how we can help you.
Alexa is now available as a video supply source in Amazon DSP!
Advertisers who are running self-service online video (OLV) ads on Amazon DSP will now see Alexa as an additional inventory supply that is checked by default for video line items. This will help drive brand awareness and consideration objectives and prove an opportunity to reach incremental customers on Echo Show devices.
This has only been released in North America so far, and we expect it will come to the EU and other marketplaces in the future.
Alexa is the first device ad placement to integrate with the standard video template used by advertisers looking to buy desktop and mobile OLV ads. Amazon DSP advertisers using video creatives for their OLV campaigns will have the opportunity to reach incremental customers effortlessly. Their ads will seamlessly extend to all Alexa placements on eligible Echo Show devices, requiring no additional modification during campaign creation.
What does this mean for brands?
Increased Reach: By making Alexa a new video supply source, brands can connect with users on Echo Show devices, who may not otherwise encounter these ads on desktop or mobile platforms. This can help brands reach new audiences, enhancing visibility and awareness, especially as users interact visually and audibly with Alexa.
Seamless Integration: The feature leverages the standard video template that advertisers are already using for desktop and mobile ads. This means that brands do not need to create additional or modified assets for Echo Show placement. Instead, their video ads will automatically be eligible for Echo Show devices, streamlining the process and saving time on creative adjustments.
Brand Consideration: The new inventory supply on Alexa aligns well with brand awareness and consideration goals. Since Echo Show is an interactive, voice-activated device, this new placement can help brands create more memorable experiences and allows them to connect with audiences in a new, immersive way. Although this update is currently limited to North America, it holds potential for global expansion. Brands that operate in North America can benefit immediately, while those in other regions like the UK can prepare for similar integration if it rolls out globally.
In summary, this update allows brands to broaden their DSP campaigns to a new Alexa-based video inventory, reaching additional audiences on Echo Show devices with minimal effort. It’s a strategic step towards omnichannel advertising within Amazon’s ecosystem, enhancing the power of Amazon DSP making it clear to brands that they should be taking advantage of Amazon DSP.
Toucan are proud to say that we hold Global DSP seats across the EU, NAM & APAC so if your brand wants to explore how Amazon DSP can drive your brands goals, then reach out to the team at hello@toucanecommerce.com or visit our website to see how we can help you.
Alexa is now available as a video supply source in Amazon DSP!
Advertisers who are running self-service online video (OLV) ads on Amazon DSP will now see Alexa as an additional inventory supply that is checked by default for video line items. This will help drive brand awareness and consideration objectives and prove an opportunity to reach incremental customers on Echo Show devices.
This has only been released in North America so far, and we expect it will come to the EU and other marketplaces in the future.
Alexa is the first device ad placement to integrate with the standard video template used by advertisers looking to buy desktop and mobile OLV ads. Amazon DSP advertisers using video creatives for their OLV campaigns will have the opportunity to reach incremental customers effortlessly. Their ads will seamlessly extend to all Alexa placements on eligible Echo Show devices, requiring no additional modification during campaign creation.
What does this mean for brands?
Increased Reach: By making Alexa a new video supply source, brands can connect with users on Echo Show devices, who may not otherwise encounter these ads on desktop or mobile platforms. This can help brands reach new audiences, enhancing visibility and awareness, especially as users interact visually and audibly with Alexa.
Seamless Integration: The feature leverages the standard video template that advertisers are already using for desktop and mobile ads. This means that brands do not need to create additional or modified assets for Echo Show placement. Instead, their video ads will automatically be eligible for Echo Show devices, streamlining the process and saving time on creative adjustments.
Brand Consideration: The new inventory supply on Alexa aligns well with brand awareness and consideration goals. Since Echo Show is an interactive, voice-activated device, this new placement can help brands create more memorable experiences and allows them to connect with audiences in a new, immersive way. Although this update is currently limited to North America, it holds potential for global expansion. Brands that operate in North America can benefit immediately, while those in other regions like the UK can prepare for similar integration if it rolls out globally.
In summary, this update allows brands to broaden their DSP campaigns to a new Alexa-based video inventory, reaching additional audiences on Echo Show devices with minimal effort. It’s a strategic step towards omnichannel advertising within Amazon’s ecosystem, enhancing the power of Amazon DSP making it clear to brands that they should be taking advantage of Amazon DSP.
Toucan are proud to say that we hold Global DSP seats across the EU, NAM & APAC so if your brand wants to explore how Amazon DSP can drive your brands goals, then reach out to the team at hello@toucanecommerce.com or visit our website to see how we can help you.