Amazon Announces 3 New Streaming TV AD Formats
14 May 2024
Amazon are announcing 3 new Streaming TV Ad formats for Prime Video. Brands are now going to be able to use shoppable carousel ads so that viewers can browse and shop multiple product variations on Amazon during ad breaks during shows and movies on Prime Video.
Brands will also have access to interactive pause and brand trivia ads in Prime Video during TV shows, movies, and live sports. According to research conducted by Amazon, advertisers running both interactive and non-interactive video ads for their Amazon product listings found interactive ads to be more effective in boosting engagement rates across the customer shopping journey, driving 10x more product page views and conversions than non-interactive formats.
“We are developing innovative experiences to help brands better engage with customers, as we work to transform streaming advertising through our differentiated combination of reach, first-party signals, and ad tech. Ads in Prime Video provide an unparalleled experience for advertisers to deliver on any full-funnel marketing objective—whether it’s awareness, consideration, or conversion,” said Alan Moss, vice president of global ad sales for Amazon Ads.
Details on the new interactive and shoppable formats for advertisers include:
Shoppable carousel ads, which make it easy for customers to browse and shop multiple related products on Amazon during ad breaks on Prime Video. Brands can present a sliding line-up of their products that customers can explore on Amazon and add to their cart using most living-room remotes. The ad automatically pauses so that customers can browse, and automatically resumes play when ad interaction has stopped.
Interactive pause ads, enable customers to discover and engage with brands when they decide to pause the show or movie they’re streaming. When viewers press pause on their living-room remote, they will see a translucent ad featuring brand messaging and imagery, along with an “Add to Cart” and “Learn More” creative overlay. These ads extend the engagement opportunity beyond a traditional ad break, as the interactive overlay is available to customers for as long as the content is paused. With a click of their remote, customers can easily add the product to their Amazon cart, get more information sent to their email, and resume their stream at any time.
Interactive brand trivia ads, help advertisers elevate their storytelling by entertaining customers with facts about their brand while giving them the opportunity to shop on Amazon, learn more about services and products, and even unlock rewards. Customers can use their living-room remote to add a product to their cart, request information via email, and claim rewards like Amazon shopping credits with the purchase of eligible items.
Prime Video has an average monthly ad-supported reach of over 200 million global customers. With Amazon customers shopping while watching content on Prime Video, Amazon Ads connects content to customers using Amazon’s addressable signals and first-party audiences. With this set of innovative Sponsored TV ad formats and access to a closed loop of insights, billions of signals help brands to continually improve their ad performance and campaign strategy.
For brands, these new ad formats present innovative ways to connect with customers on Prime Video. By leveraging the platform's extensive reach and combining it with Amazon's addressable signals and first-party audiences, advertisers can tailor their campaigns to specific customer segments and optimise ad performance based on real-time insights. Overall, these formats provide brands with the opportunity to drive awareness, consideration, and conversion effectively throughout the customer shopping journey.
Amazon are announcing 3 new Streaming TV Ad formats for Prime Video. Brands are now going to be able to use shoppable carousel ads so that viewers can browse and shop multiple product variations on Amazon during ad breaks during shows and movies on Prime Video.
Brands will also have access to interactive pause and brand trivia ads in Prime Video during TV shows, movies, and live sports. According to research conducted by Amazon, advertisers running both interactive and non-interactive video ads for their Amazon product listings found interactive ads to be more effective in boosting engagement rates across the customer shopping journey, driving 10x more product page views and conversions than non-interactive formats.
“We are developing innovative experiences to help brands better engage with customers, as we work to transform streaming advertising through our differentiated combination of reach, first-party signals, and ad tech. Ads in Prime Video provide an unparalleled experience for advertisers to deliver on any full-funnel marketing objective—whether it’s awareness, consideration, or conversion,” said Alan Moss, vice president of global ad sales for Amazon Ads.
Details on the new interactive and shoppable formats for advertisers include:
Shoppable carousel ads, which make it easy for customers to browse and shop multiple related products on Amazon during ad breaks on Prime Video. Brands can present a sliding line-up of their products that customers can explore on Amazon and add to their cart using most living-room remotes. The ad automatically pauses so that customers can browse, and automatically resumes play when ad interaction has stopped.
Interactive pause ads, enable customers to discover and engage with brands when they decide to pause the show or movie they’re streaming. When viewers press pause on their living-room remote, they will see a translucent ad featuring brand messaging and imagery, along with an “Add to Cart” and “Learn More” creative overlay. These ads extend the engagement opportunity beyond a traditional ad break, as the interactive overlay is available to customers for as long as the content is paused. With a click of their remote, customers can easily add the product to their Amazon cart, get more information sent to their email, and resume their stream at any time.
Interactive brand trivia ads, help advertisers elevate their storytelling by entertaining customers with facts about their brand while giving them the opportunity to shop on Amazon, learn more about services and products, and even unlock rewards. Customers can use their living-room remote to add a product to their cart, request information via email, and claim rewards like Amazon shopping credits with the purchase of eligible items.
Prime Video has an average monthly ad-supported reach of over 200 million global customers. With Amazon customers shopping while watching content on Prime Video, Amazon Ads connects content to customers using Amazon’s addressable signals and first-party audiences. With this set of innovative Sponsored TV ad formats and access to a closed loop of insights, billions of signals help brands to continually improve their ad performance and campaign strategy.
For brands, these new ad formats present innovative ways to connect with customers on Prime Video. By leveraging the platform's extensive reach and combining it with Amazon's addressable signals and first-party audiences, advertisers can tailor their campaigns to specific customer segments and optimise ad performance based on real-time insights. Overall, these formats provide brands with the opportunity to drive awareness, consideration, and conversion effectively throughout the customer shopping journey.
Amazon are announcing 3 new Streaming TV Ad formats for Prime Video. Brands are now going to be able to use shoppable carousel ads so that viewers can browse and shop multiple product variations on Amazon during ad breaks during shows and movies on Prime Video.
Brands will also have access to interactive pause and brand trivia ads in Prime Video during TV shows, movies, and live sports. According to research conducted by Amazon, advertisers running both interactive and non-interactive video ads for their Amazon product listings found interactive ads to be more effective in boosting engagement rates across the customer shopping journey, driving 10x more product page views and conversions than non-interactive formats.
“We are developing innovative experiences to help brands better engage with customers, as we work to transform streaming advertising through our differentiated combination of reach, first-party signals, and ad tech. Ads in Prime Video provide an unparalleled experience for advertisers to deliver on any full-funnel marketing objective—whether it’s awareness, consideration, or conversion,” said Alan Moss, vice president of global ad sales for Amazon Ads.
Details on the new interactive and shoppable formats for advertisers include:
Shoppable carousel ads, which make it easy for customers to browse and shop multiple related products on Amazon during ad breaks on Prime Video. Brands can present a sliding line-up of their products that customers can explore on Amazon and add to their cart using most living-room remotes. The ad automatically pauses so that customers can browse, and automatically resumes play when ad interaction has stopped.
Interactive pause ads, enable customers to discover and engage with brands when they decide to pause the show or movie they’re streaming. When viewers press pause on their living-room remote, they will see a translucent ad featuring brand messaging and imagery, along with an “Add to Cart” and “Learn More” creative overlay. These ads extend the engagement opportunity beyond a traditional ad break, as the interactive overlay is available to customers for as long as the content is paused. With a click of their remote, customers can easily add the product to their Amazon cart, get more information sent to their email, and resume their stream at any time.
Interactive brand trivia ads, help advertisers elevate their storytelling by entertaining customers with facts about their brand while giving them the opportunity to shop on Amazon, learn more about services and products, and even unlock rewards. Customers can use their living-room remote to add a product to their cart, request information via email, and claim rewards like Amazon shopping credits with the purchase of eligible items.
Prime Video has an average monthly ad-supported reach of over 200 million global customers. With Amazon customers shopping while watching content on Prime Video, Amazon Ads connects content to customers using Amazon’s addressable signals and first-party audiences. With this set of innovative Sponsored TV ad formats and access to a closed loop of insights, billions of signals help brands to continually improve their ad performance and campaign strategy.
For brands, these new ad formats present innovative ways to connect with customers on Prime Video. By leveraging the platform's extensive reach and combining it with Amazon's addressable signals and first-party audiences, advertisers can tailor their campaigns to specific customer segments and optimise ad performance based on real-time insights. Overall, these formats provide brands with the opportunity to drive awareness, consideration, and conversion effectively throughout the customer shopping journey.