Amazon Ads Unveils Persona Builder
5 Mar 2024
Amazon Ads Unveils Persona Builder. Use persona builder to create and get insights on your personas.
What’s launched?
Amazon has streamlined the process for advertisers and brands to comprehend their audiences and craft personalised brand personas using the Persona Builder. With Amazon Insights, you can now explore and confirm online shopping and streaming behaviours and activate these audiences in your Amazon Ads campaigns.
Why is it important?
The Persona Builder empowers you to leverage Amazon's first-hand insights, gaining deeper knowledge about your audiences, including their interests and life events. Through combining various audience segments, you can fashion your distinctive brand personas. For instance, if launching premium headphones with a fitness angle, you might merge the Amazon segments of "interested in technology," "in the market for headphones," and "in the market for fitness clothing" to form a targeted persona. Save these personas to Amazon DSP to reach them not only on Amazon but also across other platforms.
Amazon's Persona Builder offers numerous advantages, enabling advertisers to attain a more profound understanding of their audience. It transcends basic demographics, offering a comprehensive view that enhances campaign targeting. Utilising specific personas results in increased relevance and effectiveness, leading to improved campaign results in terms of awareness and conversions. Integration with Amazon DSP further extends the reach of these personas beyond the Amazon platform.
Access Methods:
Amazon DSP: The tool is directly integrated within the Amazon DSP platform.
API: Developers can leverage the Persona Builder API for programmatic control and workflow integration.
Summary
Overall, Amazon's Persona Builder offers a comprehensive view beyond basic demographics, leading to increased relevance, effectiveness, and improved campaign results, with integration into Amazon DSP extending the reach of these personas beyond the Amazon platform. If you want to know more about how Toucan can help you gain a competitive advantage by using the persona builder, simply get in touch with the team at hello@toucanecommerce.com
Amazon Ads Unveils Persona Builder. Use persona builder to create and get insights on your personas.
What’s launched?
Amazon has streamlined the process for advertisers and brands to comprehend their audiences and craft personalised brand personas using the Persona Builder. With Amazon Insights, you can now explore and confirm online shopping and streaming behaviours and activate these audiences in your Amazon Ads campaigns.
Why is it important?
The Persona Builder empowers you to leverage Amazon's first-hand insights, gaining deeper knowledge about your audiences, including their interests and life events. Through combining various audience segments, you can fashion your distinctive brand personas. For instance, if launching premium headphones with a fitness angle, you might merge the Amazon segments of "interested in technology," "in the market for headphones," and "in the market for fitness clothing" to form a targeted persona. Save these personas to Amazon DSP to reach them not only on Amazon but also across other platforms.
Amazon's Persona Builder offers numerous advantages, enabling advertisers to attain a more profound understanding of their audience. It transcends basic demographics, offering a comprehensive view that enhances campaign targeting. Utilising specific personas results in increased relevance and effectiveness, leading to improved campaign results in terms of awareness and conversions. Integration with Amazon DSP further extends the reach of these personas beyond the Amazon platform.
Access Methods:
Amazon DSP: The tool is directly integrated within the Amazon DSP platform.
API: Developers can leverage the Persona Builder API for programmatic control and workflow integration.
Summary
Overall, Amazon's Persona Builder offers a comprehensive view beyond basic demographics, leading to increased relevance, effectiveness, and improved campaign results, with integration into Amazon DSP extending the reach of these personas beyond the Amazon platform. If you want to know more about how Toucan can help you gain a competitive advantage by using the persona builder, simply get in touch with the team at hello@toucanecommerce.com
Amazon Ads Unveils Persona Builder. Use persona builder to create and get insights on your personas.
What’s launched?
Amazon has streamlined the process for advertisers and brands to comprehend their audiences and craft personalised brand personas using the Persona Builder. With Amazon Insights, you can now explore and confirm online shopping and streaming behaviours and activate these audiences in your Amazon Ads campaigns.
Why is it important?
The Persona Builder empowers you to leverage Amazon's first-hand insights, gaining deeper knowledge about your audiences, including their interests and life events. Through combining various audience segments, you can fashion your distinctive brand personas. For instance, if launching premium headphones with a fitness angle, you might merge the Amazon segments of "interested in technology," "in the market for headphones," and "in the market for fitness clothing" to form a targeted persona. Save these personas to Amazon DSP to reach them not only on Amazon but also across other platforms.
Amazon's Persona Builder offers numerous advantages, enabling advertisers to attain a more profound understanding of their audience. It transcends basic demographics, offering a comprehensive view that enhances campaign targeting. Utilising specific personas results in increased relevance and effectiveness, leading to improved campaign results in terms of awareness and conversions. Integration with Amazon DSP further extends the reach of these personas beyond the Amazon platform.
Access Methods:
Amazon DSP: The tool is directly integrated within the Amazon DSP platform.
API: Developers can leverage the Persona Builder API for programmatic control and workflow integration.
Summary
Overall, Amazon's Persona Builder offers a comprehensive view beyond basic demographics, leading to increased relevance, effectiveness, and improved campaign results, with integration into Amazon DSP extending the reach of these personas beyond the Amazon platform. If you want to know more about how Toucan can help you gain a competitive advantage by using the persona builder, simply get in touch with the team at hello@toucanecommerce.com