Amazon Ads Test Flashing Placement AD
9 May 2024
It has been noticed that when on the Amazon mobile app and you click on a product to bring you to the product detail page, Amazon have started testing a new ad placement that comes above the product that seems to be offering a product that is complementary, the same product from a different brand or products that you have previously viewed. The new ad placement also flashes reviews, deal related information, if it is on the Climate Pledge Friendly programme, if Prime is available or if the product is available for Subscribe & Save and how much you save by doing it.
Hopefully this new ad placement will be able to give brands another avenue to attract potential customers to their product listings and brand. Below are some positives this new ad placement could have for brands:
Increased Visibility: Placing ads above the product detail page on the mobile app ensures that they are highly visible to users who are already engaged in browsing or considering a purchase. This increased visibility can lead to higher click-through rates and conversions for the advertised products.
Targeted Recommendations: The ads offer complementary products or items from different brands that align with the user's interests or previous browsing history. This targeted approach increases the likelihood of capturing the attention of potential customers who are already in a buying mindset.
Social Proof and Information: The inclusion of reviews, deal-related information, and programme memberships (such as Climate Pledge Friendly or Prime eligibility) provides valuable social proof and additional context to potential customers. This helps in building trust and confidence potentially leading to higher conversion rates for the advertised products.
Convenience and Savings: Highlighting features like Subscribe & Save and cost-saving opportunities can incentivise users to make a purchase, especially if they perceive it as a convenient and cost-effective option.
Overall, this new ad placement offers brands a powerful tool to enhance their visibility, target their audience effectively, and drive conversions on the Amazon platform.
It has been noticed that when on the Amazon mobile app and you click on a product to bring you to the product detail page, Amazon have started testing a new ad placement that comes above the product that seems to be offering a product that is complementary, the same product from a different brand or products that you have previously viewed. The new ad placement also flashes reviews, deal related information, if it is on the Climate Pledge Friendly programme, if Prime is available or if the product is available for Subscribe & Save and how much you save by doing it.
Hopefully this new ad placement will be able to give brands another avenue to attract potential customers to their product listings and brand. Below are some positives this new ad placement could have for brands:
Increased Visibility: Placing ads above the product detail page on the mobile app ensures that they are highly visible to users who are already engaged in browsing or considering a purchase. This increased visibility can lead to higher click-through rates and conversions for the advertised products.
Targeted Recommendations: The ads offer complementary products or items from different brands that align with the user's interests or previous browsing history. This targeted approach increases the likelihood of capturing the attention of potential customers who are already in a buying mindset.
Social Proof and Information: The inclusion of reviews, deal-related information, and programme memberships (such as Climate Pledge Friendly or Prime eligibility) provides valuable social proof and additional context to potential customers. This helps in building trust and confidence potentially leading to higher conversion rates for the advertised products.
Convenience and Savings: Highlighting features like Subscribe & Save and cost-saving opportunities can incentivise users to make a purchase, especially if they perceive it as a convenient and cost-effective option.
Overall, this new ad placement offers brands a powerful tool to enhance their visibility, target their audience effectively, and drive conversions on the Amazon platform.
It has been noticed that when on the Amazon mobile app and you click on a product to bring you to the product detail page, Amazon have started testing a new ad placement that comes above the product that seems to be offering a product that is complementary, the same product from a different brand or products that you have previously viewed. The new ad placement also flashes reviews, deal related information, if it is on the Climate Pledge Friendly programme, if Prime is available or if the product is available for Subscribe & Save and how much you save by doing it.
Hopefully this new ad placement will be able to give brands another avenue to attract potential customers to their product listings and brand. Below are some positives this new ad placement could have for brands:
Increased Visibility: Placing ads above the product detail page on the mobile app ensures that they are highly visible to users who are already engaged in browsing or considering a purchase. This increased visibility can lead to higher click-through rates and conversions for the advertised products.
Targeted Recommendations: The ads offer complementary products or items from different brands that align with the user's interests or previous browsing history. This targeted approach increases the likelihood of capturing the attention of potential customers who are already in a buying mindset.
Social Proof and Information: The inclusion of reviews, deal-related information, and programme memberships (such as Climate Pledge Friendly or Prime eligibility) provides valuable social proof and additional context to potential customers. This helps in building trust and confidence potentially leading to higher conversion rates for the advertised products.
Convenience and Savings: Highlighting features like Subscribe & Save and cost-saving opportunities can incentivise users to make a purchase, especially if they perceive it as a convenient and cost-effective option.
Overall, this new ad placement offers brands a powerful tool to enhance their visibility, target their audience effectively, and drive conversions on the Amazon platform.