Amazon Ads Announces 2 New Campaign Goals for Sponsored Brands Campaigns
2 May 2024
Amazon are going to be announcing two new campaign goals that will be available to use for Sponsored Brands Campaigns.
These new capabilities are in preview only and haven’t been made live yet. Brands will soon have access to two new goals, “Acquire New Customers" and “Drive Ad Views”, each with a unique set of campaign controls that help achieve that goal.
The “Acquire New Customers" goal can be measured using the metric New-To-Brand-Purchases, helping advertisers drive sales from customers who have not purchased a brand product within a 1-year look back.
The “Drive Ad Views" goal can be measured using the metric Viewable Impressions, helping advertisers reach and engage audiences across shopping and entertainment contexts.
Along with the new goals mentioned, brands will soon have the option to input specific cost controls to help achieve those goals within a given cost threshold which makes it easier as a brand to stick to your total ad budget and you can split these budgets accordingly, with ease. As Amazon introduce these changes, they will also update and improve insights and recommendations to help further maximise campaign goals for brands.
Overall, this update gives brands selling on Amazon valuable tools and features to drive sales, reach new customers, optimise ad views, manage costs, and improve campaign performance. By leveraging these capabilities, brands can enhance their advertising strategies and achieve greater success to get ahead of their competition.
Amazon are going to be announcing two new campaign goals that will be available to use for Sponsored Brands Campaigns.
These new capabilities are in preview only and haven’t been made live yet. Brands will soon have access to two new goals, “Acquire New Customers" and “Drive Ad Views”, each with a unique set of campaign controls that help achieve that goal.
The “Acquire New Customers" goal can be measured using the metric New-To-Brand-Purchases, helping advertisers drive sales from customers who have not purchased a brand product within a 1-year look back.
The “Drive Ad Views" goal can be measured using the metric Viewable Impressions, helping advertisers reach and engage audiences across shopping and entertainment contexts.
Along with the new goals mentioned, brands will soon have the option to input specific cost controls to help achieve those goals within a given cost threshold which makes it easier as a brand to stick to your total ad budget and you can split these budgets accordingly, with ease. As Amazon introduce these changes, they will also update and improve insights and recommendations to help further maximise campaign goals for brands.
Overall, this update gives brands selling on Amazon valuable tools and features to drive sales, reach new customers, optimise ad views, manage costs, and improve campaign performance. By leveraging these capabilities, brands can enhance their advertising strategies and achieve greater success to get ahead of their competition.
Amazon are going to be announcing two new campaign goals that will be available to use for Sponsored Brands Campaigns.
These new capabilities are in preview only and haven’t been made live yet. Brands will soon have access to two new goals, “Acquire New Customers" and “Drive Ad Views”, each with a unique set of campaign controls that help achieve that goal.
The “Acquire New Customers" goal can be measured using the metric New-To-Brand-Purchases, helping advertisers drive sales from customers who have not purchased a brand product within a 1-year look back.
The “Drive Ad Views" goal can be measured using the metric Viewable Impressions, helping advertisers reach and engage audiences across shopping and entertainment contexts.
Along with the new goals mentioned, brands will soon have the option to input specific cost controls to help achieve those goals within a given cost threshold which makes it easier as a brand to stick to your total ad budget and you can split these budgets accordingly, with ease. As Amazon introduce these changes, they will also update and improve insights and recommendations to help further maximise campaign goals for brands.
Overall, this update gives brands selling on Amazon valuable tools and features to drive sales, reach new customers, optimise ad views, manage costs, and improve campaign performance. By leveraging these capabilities, brands can enhance their advertising strategies and achieve greater success to get ahead of their competition.