AI Sponsored Image Generation for Sponsored Brands in the US
16 Jan 2024
Amazon has recently launched their new AI powered image generation for sponsored brands which is only available in the US for now. As sellers, this is a new feature that will allow brands to generate custom lifestyle images based on the main image that is coupled with your prompts.
With no additional expenditures, it quickly creates unique product photos with a brand-specific theme by using generative models and the advertiser's product information. Marketers can generate product creatives quickly to help them activate all ad types sooner.
Why is it important?
In a March 2023 Amazon study, nearly 75% of advertisers who were having trouble creating effective campaigns said that their biggest obstacles were coming up with ad creative and deciding on a creative format. Advertisers are advised, based on initial product validation, to use image generation to test out different creatives for a range of target groups, communicate extra information about the product (such as ingredients or usage instructions), and reinforce additional uses of the product (such as seasonal imagery).
Amazon’s generative AI solution was designed to remove creative barriers to offer a quick, short-term solution to enable brands to produce lifestyle imagery that will hopefully help improve their ads’ performance.
Advertisers of all sizes benefit from Amazon's generative AI technology, which makes it easy for companies to activate campaigns while creative assets are developed in-house or with agency support.
What are the benefits of Amazon’s AI Image Generation
Amazon’s AI image generator boasts innovative technology that is a true game-changer for advertisers. Using it simplifies the ad creation process, minimises the time and resources needed to create captivating imagery.
Accessibility & Ease of Use: The tool's design prioritises clarity and ease of use, making sophisticated ad creation capabilities accessible to advertisers.
Enhanced Productivity and Efficiency: Advertisers can save time and effort by quickly creating a range of pictures for A/B testing thanks to the automatic production of ad imagery.
Limitations of AI Image Generation
Lack of Authenticity & Personalisation: A concern with AI-generated photographs is the possible lack of originality and authenticity. While AI systems are adept at identifying patterns and creating visually appealing images, they frequently struggle to capture the human element and individual expression. Sometimes, AI-generated photos can seem generic; they lack the unique viewpoint and originality that designers bring to their work.
Limited Contextual Understanding: While AI systems are good at processing and analysing visual input, they could have trouble understanding the context of a picture. The generated images may contain errors or misinterpretations because of this limitation. The intended message or the emotional depth that a human designer can express through their awareness of the topic and context might be difficult for AI to capture.
AI Powered Advertising
When you use the image generator, you can:
You can test several creative iterations of your adverts quickly and easily using the AI picture generating tool. This can assist you in determining which images are most likely to evoke a response from your target audience and encourage clicks.
To fully reap the benefits of AI, a small amount of manual interaction will enable you to fully utilise the image-generating tool. Take excellent product shots to begin creating your AI-generated images. AI isn’t magic, even though it sometimes feels like it. It is unable to create your own product photos on its own. It's critical to start with high-quality product photos because the Amazon AI image generator uses these to create new images.
Make sure to include precise and easy-to-follow instructions when generating your graphics. This will make sure that the visuals produced are more appropriate for your intended demographic and the objectives of your advertising campaign.
Utilise the feature of the programme that allows you to create many versions of your advertisement and test them to determine which ones get the most clicks and conversions. The best results from AI-powered advertising come from optimising your campaigns for a higher return on investment by using the available data.
How do you use Amazon’s AI image generation?
Advertisers can quickly select their product on the Amazon ad console and click the "Generate" button. The programme quickly generates a set of photos with brand and lifestyle themes based on the product details by using generative AI. Short text prompts can be entered to refine, making it easy to quickly create and test several iterations to improve performance.
How does Amazon’s AI image generation work?
Using the product data provided by the advertiser, generative models in AI picture generation quickly produce unique, brand-related product images that are relevant to the brand. Advertisers can produce product creatives quickly and easily, enabling them to quickly determine which creatives will help them achieve their objectives.
Summary
AI image generation is obviously extremely helpful for brands who don’t have the capability of being able to use graphic designers, professional photographers or videographers however in general, the images and content that AI creates isn’t perfect so we would always recommend that brands use design experts to ensure things are fully optimised. The main benefit of AI is the speed at which brands can develop new creatives, test and activate new ad types.
Amazon has recently launched their new AI powered image generation for sponsored brands which is only available in the US for now. As sellers, this is a new feature that will allow brands to generate custom lifestyle images based on the main image that is coupled with your prompts.
With no additional expenditures, it quickly creates unique product photos with a brand-specific theme by using generative models and the advertiser's product information. Marketers can generate product creatives quickly to help them activate all ad types sooner.
Why is it important?
In a March 2023 Amazon study, nearly 75% of advertisers who were having trouble creating effective campaigns said that their biggest obstacles were coming up with ad creative and deciding on a creative format. Advertisers are advised, based on initial product validation, to use image generation to test out different creatives for a range of target groups, communicate extra information about the product (such as ingredients or usage instructions), and reinforce additional uses of the product (such as seasonal imagery).
Amazon’s generative AI solution was designed to remove creative barriers to offer a quick, short-term solution to enable brands to produce lifestyle imagery that will hopefully help improve their ads’ performance.
Advertisers of all sizes benefit from Amazon's generative AI technology, which makes it easy for companies to activate campaigns while creative assets are developed in-house or with agency support.
What are the benefits of Amazon’s AI Image Generation
Amazon’s AI image generator boasts innovative technology that is a true game-changer for advertisers. Using it simplifies the ad creation process, minimises the time and resources needed to create captivating imagery.
Accessibility & Ease of Use: The tool's design prioritises clarity and ease of use, making sophisticated ad creation capabilities accessible to advertisers.
Enhanced Productivity and Efficiency: Advertisers can save time and effort by quickly creating a range of pictures for A/B testing thanks to the automatic production of ad imagery.
Limitations of AI Image Generation
Lack of Authenticity & Personalisation: A concern with AI-generated photographs is the possible lack of originality and authenticity. While AI systems are adept at identifying patterns and creating visually appealing images, they frequently struggle to capture the human element and individual expression. Sometimes, AI-generated photos can seem generic; they lack the unique viewpoint and originality that designers bring to their work.
Limited Contextual Understanding: While AI systems are good at processing and analysing visual input, they could have trouble understanding the context of a picture. The generated images may contain errors or misinterpretations because of this limitation. The intended message or the emotional depth that a human designer can express through their awareness of the topic and context might be difficult for AI to capture.
AI Powered Advertising
When you use the image generator, you can:
You can test several creative iterations of your adverts quickly and easily using the AI picture generating tool. This can assist you in determining which images are most likely to evoke a response from your target audience and encourage clicks.
To fully reap the benefits of AI, a small amount of manual interaction will enable you to fully utilise the image-generating tool. Take excellent product shots to begin creating your AI-generated images. AI isn’t magic, even though it sometimes feels like it. It is unable to create your own product photos on its own. It's critical to start with high-quality product photos because the Amazon AI image generator uses these to create new images.
Make sure to include precise and easy-to-follow instructions when generating your graphics. This will make sure that the visuals produced are more appropriate for your intended demographic and the objectives of your advertising campaign.
Utilise the feature of the programme that allows you to create many versions of your advertisement and test them to determine which ones get the most clicks and conversions. The best results from AI-powered advertising come from optimising your campaigns for a higher return on investment by using the available data.
How do you use Amazon’s AI image generation?
Advertisers can quickly select their product on the Amazon ad console and click the "Generate" button. The programme quickly generates a set of photos with brand and lifestyle themes based on the product details by using generative AI. Short text prompts can be entered to refine, making it easy to quickly create and test several iterations to improve performance.
How does Amazon’s AI image generation work?
Using the product data provided by the advertiser, generative models in AI picture generation quickly produce unique, brand-related product images that are relevant to the brand. Advertisers can produce product creatives quickly and easily, enabling them to quickly determine which creatives will help them achieve their objectives.
Summary
AI image generation is obviously extremely helpful for brands who don’t have the capability of being able to use graphic designers, professional photographers or videographers however in general, the images and content that AI creates isn’t perfect so we would always recommend that brands use design experts to ensure things are fully optimised. The main benefit of AI is the speed at which brands can develop new creatives, test and activate new ad types.
Amazon has recently launched their new AI powered image generation for sponsored brands which is only available in the US for now. As sellers, this is a new feature that will allow brands to generate custom lifestyle images based on the main image that is coupled with your prompts.
With no additional expenditures, it quickly creates unique product photos with a brand-specific theme by using generative models and the advertiser's product information. Marketers can generate product creatives quickly to help them activate all ad types sooner.
Why is it important?
In a March 2023 Amazon study, nearly 75% of advertisers who were having trouble creating effective campaigns said that their biggest obstacles were coming up with ad creative and deciding on a creative format. Advertisers are advised, based on initial product validation, to use image generation to test out different creatives for a range of target groups, communicate extra information about the product (such as ingredients or usage instructions), and reinforce additional uses of the product (such as seasonal imagery).
Amazon’s generative AI solution was designed to remove creative barriers to offer a quick, short-term solution to enable brands to produce lifestyle imagery that will hopefully help improve their ads’ performance.
Advertisers of all sizes benefit from Amazon's generative AI technology, which makes it easy for companies to activate campaigns while creative assets are developed in-house or with agency support.
What are the benefits of Amazon’s AI Image Generation
Amazon’s AI image generator boasts innovative technology that is a true game-changer for advertisers. Using it simplifies the ad creation process, minimises the time and resources needed to create captivating imagery.
Accessibility & Ease of Use: The tool's design prioritises clarity and ease of use, making sophisticated ad creation capabilities accessible to advertisers.
Enhanced Productivity and Efficiency: Advertisers can save time and effort by quickly creating a range of pictures for A/B testing thanks to the automatic production of ad imagery.
Limitations of AI Image Generation
Lack of Authenticity & Personalisation: A concern with AI-generated photographs is the possible lack of originality and authenticity. While AI systems are adept at identifying patterns and creating visually appealing images, they frequently struggle to capture the human element and individual expression. Sometimes, AI-generated photos can seem generic; they lack the unique viewpoint and originality that designers bring to their work.
Limited Contextual Understanding: While AI systems are good at processing and analysing visual input, they could have trouble understanding the context of a picture. The generated images may contain errors or misinterpretations because of this limitation. The intended message or the emotional depth that a human designer can express through their awareness of the topic and context might be difficult for AI to capture.
AI Powered Advertising
When you use the image generator, you can:
You can test several creative iterations of your adverts quickly and easily using the AI picture generating tool. This can assist you in determining which images are most likely to evoke a response from your target audience and encourage clicks.
To fully reap the benefits of AI, a small amount of manual interaction will enable you to fully utilise the image-generating tool. Take excellent product shots to begin creating your AI-generated images. AI isn’t magic, even though it sometimes feels like it. It is unable to create your own product photos on its own. It's critical to start with high-quality product photos because the Amazon AI image generator uses these to create new images.
Make sure to include precise and easy-to-follow instructions when generating your graphics. This will make sure that the visuals produced are more appropriate for your intended demographic and the objectives of your advertising campaign.
Utilise the feature of the programme that allows you to create many versions of your advertisement and test them to determine which ones get the most clicks and conversions. The best results from AI-powered advertising come from optimising your campaigns for a higher return on investment by using the available data.
How do you use Amazon’s AI image generation?
Advertisers can quickly select their product on the Amazon ad console and click the "Generate" button. The programme quickly generates a set of photos with brand and lifestyle themes based on the product details by using generative AI. Short text prompts can be entered to refine, making it easy to quickly create and test several iterations to improve performance.
How does Amazon’s AI image generation work?
Using the product data provided by the advertiser, generative models in AI picture generation quickly produce unique, brand-related product images that are relevant to the brand. Advertisers can produce product creatives quickly and easily, enabling them to quickly determine which creatives will help them achieve their objectives.
Summary
AI image generation is obviously extremely helpful for brands who don’t have the capability of being able to use graphic designers, professional photographers or videographers however in general, the images and content that AI creates isn’t perfect so we would always recommend that brands use design experts to ensure things are fully optimised. The main benefit of AI is the speed at which brands can develop new creatives, test and activate new ad types.