Complete Account Management

It can be a jungle out there

Now that you are successfully up and running, we can turn our attention to keeping sales steady and maintaining high performance with ongoing account management. Our goal is to continue to support your sales goals and exceed your targets however, it’s no secret that Amazon comes with many hurdles. From content changes and competitor bidding to ASIN and BuyBox issues it can be a jungle out there! Luckily, our incredible team are on-hand to check and tackle any issues that arise by keeping a close eye on your account every single day.

Account Setup

If required, we will take you through how Amazon’s Vendor (1P) and Seller (3P) models work, your different routes to market and help you to negotiate the best conditions & setup for your business. 

Perfect Product Pages

Our team creates the ultimate product pages for your top products. We optimise titles, descriptions, bullet points for SEO and conversion. We create optimised visuals, A+ content and enrich the Q&A section. We do whatever it takes to create the perfect product pages. 
 

Advertising & Promotions

Our Account Managers analyse your performance each day and launch marketing operations when required to boost your sales and attract new customer. We choose the best marketing assortment, specifically tailored to your business goals, across all Amazon levers: Promotions, Deals, Vine, A+, AMS (Sponsored Products, Headline Search Ads, Product Display Ads) or AAP.  

Reporting

We operate real-time analytics to turn data into actionable insights. We commit ourselves to delivering you an informative and insightful business review every month. We understand that every business is different and has varying priorities which is why all our reports are customisable based on your business requirements and what you need to see. 
 

Catalogue Management

Your Amazon store plays a critical role in how a potential buyer discovers your products. We create your product pages with our best in class SEO strategy and tired and tested content formula. This ensures your product pages are optimised to work with Amazon’s latest algorithm and make sure your content and imagery is fully compliant. 

Logistics

Our expert team integrates all the necessary logistical solutions to maximize the availability of your stock on all Amazon platforms. Whether it is through your own warehouse and transportation, Amazon’s logistics or our international partner providers, we are equipped to deal with all scenarios. You can rest assured that your shipment plans and even stock forecasting will be taken care of. We will update you regularly to let you know when and how much to ship to ensure you don’t go out of stock. 

Category Insight

After analysing your niche on Amazon, we can advise on the scale of opportunity for your business. Once we have scaled your activity to the point of becoming a main contender in your specific category, we are able to report back on market share analytics and ‘size of prize’ data.  

Account Setup

If required, we will take you through how Amazon’s Vendor (1P) and Seller (3P) models work, your different routes to market and help you to negotiate the best conditions & setup for your business. 

Catalogue Management

Your Amazon store plays a critical role in how a potential buyer discovers your products. We create your product pages with our best in class SEO strategy and tired and tested content formula. This ensures your product pages are optimised to work with Amazon’s latest algorithm and make sure your content and imagery is fully compliant. 

Perfect Product Pages

Our team creates the ultimate product pages for your top products. We optimise titles, descriptions, bullet points for SEO and conversion. We create optimised visuals, A+ content and enrich the Q&A section. We do whatever it takes to create the perfect product pages. 

Logistics

Our expert team integrates all the necessary logistical solutions to maximize the availability of your stock on all Amazon platforms. Whether it is through your own warehouse and transportation, Amazon’s logistics or our international partner providers, we are equipped to deal with all scenarios. You can rest assured that your shipment plans and even stock forecasting will be taken care of. We will update you regularly to let you know when and how much to ship to ensure you don’t go out of stock. 

Advertising & Promotions

Our Account Managers analyse your performance each day and launch marketing operations when required to boost your sales and attract new customer. We choose the best marketing assortment, specifically tailored to your business goals, across all Amazon levers: Promotions, Deals, Vine, A+, AMS (Sponsored Products, Headline Search Ads, Product Display Ads) or AAP.  

Category Insight

After analysing your niche on Amazon, we can advise on the scale of opportunity for your business. Once we have scaled your activity to the point of becoming a main contender in your specific category, we are able to report back on market share analytics and ‘size of prize’ data.  

Reporting

We operate real-time analytics to turn data into actionable insights. We commit ourselves to delivering you an informative and insightful business review every month. We understand that every business is different and has varying priorities which is why all our reports are customisable based on your business requirements and what you need to see. 
 

Amazon Support and Case Log Management

We are here to answer all your queries; any questions that require further support, we can manage through our direct ‘Support Case’ system to Amazon. Anyone with experience of Amazon will know that there are thousands of potential roadblocks when listing products and selling on Amazon. With this in mind, we keep on top of your case log, manage all queries and closely monitor your account to ensure that your business is smooth sailing from day 1. 

Eve Wilson

Client Partner

"

Be yourself, everyone else is taken

After graduating from Leeds university, Eve moved back to her original stomping grounds in London and entered the fast-paced world of e-commerce. She has worked at multiple high-end, luxury brands including jimmy choo and condé nast – gaining a wealth of experience in merchandising and business development.

Enjoying working closely with her clients, eve made the move to work at amazon as a partner manager. Fast-forward a couple of years and multiple wild Friday after-work drinking sessions eve was ready to make the next step in her career. She joined toucan in 2019 as a client partner and has been impressing our clients ever since. Eve has taken our external training services from strength to strength and is your go-to for all things amazon.

In her spare time outside the office, Eve is most likely to be relaxing with her dog Sadie, planning her next holiday, eating and drinking at the best restaurants in London or out with her friends.

My office skill

I am the resident amazon 101 and 201 training expert

My Party Trick

after a few cocktails I become a dancing queen

Sophie O'Brien

Head of client Services

"

If you’re not happy with where you’re at, move. You are not a tree

Sophie originally hails from London, our wonderful capital city. With an itch to travel and try new cultures, she has moved around throughout her life – jumping between Chicago, Malaysia and California.

Her travels around the world enabled Sophie to build up an incredible 10 years of experience working on large, international FMCG brands including P&G, Unilever and Pepsico. After moving to kuala lumpur 3 years ago to establish and build a media team of her own, the ever-changing and evolving world of ecommerce drew Sophie to a career specialising in amazon. She eventually settled back down in the u.k this year to join the toucan team as our head of client services. If you are in need of management expertise, organisation tips or account management magic, Sophie is your go-to woman.

You’re most likely to find Sophie off travelling the world (she hit 50 countries this year!) Or trying some new delicious food dining out in a new trendy restaurant. A self-confessed health nut, Sophie is a certified nutrition coach and avid gym-goer and having previously ran the Paris marathon she puts us all to shame!

My office skill

I am the queen of colour coding… an organisation expert and love ticking everything off my to-do list

My Party Trick

as a certified nutrition coach I can talk about gut health for hours

Luke Bishop

Founder & COO

"

Fits in like a glove on a foot

Luke grew up in the quintessentially english market town of henley-on-thames. After graduating with a degree in biology, he moved back from southampton to the countryside and turned his attention to the world of digital marketing. Not one to rest on his laurels, luke began setting up his own consulting business and jumped into working for companies all over the uk.

During this time, luke quickly became an expert in web design, ppc and facebook advertising. With over 15 years of combined digital marketing experience and a passion for e-commerce, he was looking for his next move. This is when toucan e-commerce was born. Today, luke has 7 years of hands-on experience working with amazon and is your go-to guy for all things operational and logistic.

When he isn’t nose-deep in his laptop screen, you’re likely to find luke on long hikes with his crazy springer spaniels wilson and piper, or planning his next diy project. Fun fact; luke built his own house back in 2012 – pretty impressive!

My office skill

i can tune anyone and anything out when i am fully immersed in a task. I would say this is a blessing but my wife would probably say this is a curse…

My Party Trick

I CAN PUT MY FEET BEHIND MY HEAD

Jaime Smart

Client Executive

"

a brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well

Jamie was the first official toucan ecommerce hire back in 2019, but it took a few years for him to make the move into ecommerce. From studying personal training and sports massage, Jamie went on to be a personal trainer for five years. Despite enjoying his job, he wanted to try a new career path and chose to move into estate agency. Jamie excelled at building and managing strong relationships with his clients and he knew this was where his skills were best put to use. As toucan began to take flight, we were on the lookout for a new team member and the dynamic, fast-paced nature of the industry drew him in.

Staying true to his roots, Jamie is still as active as ever and on a sunny day you’re most likely to find him on the football pitch or a golf course somewhere. Jamie has also recently become a proud dog dad to George the cockapoo, I’m sure he will appreciate a follow on Instagram too! (@acockapoocalledgeorge)

My office skill

the office expert on all things vendor and seller central

My Party Trick

as a certified sports masseuse I can give pretty amazing massages – probably not appropriate at a work party though!

Barbara Bottomley

Client Executive

"

he who is not courageous enough to take risks will accomplish nothing in life

Barbara grew up down south in sunny Bournemouth where she went on to train as a horse-riding coach and stable manager. After working as a coach and yard manager for 14 years, Barbara decided to make a career change and moved into account management and sales. Her fantastic relationship building and communication skills made this an easy transition for her and in February this year, Barbara joined the toucan client services team.

If you can’t find Barbara at the gym, putting us all to shame with her dedicated workout routine, then you’re most likely to find her out and about exploring the uk. She will either be on a horse or her impressive motorbike for something more fast-paced. Good luck trying to keep up!

My office skill

I’m great at building and maintaining great relationships with my clients

My Party Trick

I can do a pretty cool wheelie on my motorbike

 

James Northcott

director & CeO

"

If it makes you happy, it doesn’t have to make sense to others

James decided to study criminology at Southampton, being drawn in by the allure of learning about the world of witchcraft and gang mentality. After completing his degree, he embarked on a solo trip to see the world. Once returning home, James was launched into the land of e-commerce and hasn’t looked back since. He spent 9 years learning the ins and outs of amazon, how to create the perfect strategy and ultimately, what it takes to succeed. Not only was James excelling in the e-commerce space, he was also motivated by a desire to be a successful entrepreneur and has set up a fitness clothing brand and a sports supplement company in his spare time.
 
After realising he had a true passion for Amazon, James and Luke joined forces to create toucan e-commerce. Today James is our go-to man for all things amazon but his strength truly lies in his strategic thinking and level-headed decision making. If you can’t find James in the office, he is most likely on the way to Starbucks for his daily dose of caffeine, working out in his garage gym or sipping a tequila cocktail in the garden tiki-bar.

My office skill

maintaining a lively and productive office environment is one of my main goals every day. A happy team is a successful team!

My Party Trick

I unashamedly used to be part of the break-dancing society at university, so I suppose I’d show off my killer break-dancing skills
 

Claude Francis

Graphic Designer

"

oh snap!

Claude joined us early this year as our first ever official graphic designer with over 17 years of experience. After dabbling in music, video and graphics from an early age, Claude went on to study digital media production at university to build on these passions. He has had a very interesting career working as a housing support officer, football coach and at the royal courts of justice! Claude knew that design is where his heart belonged and so went on to work as a designer at the discovery channel before eventually moving to toucan.

 

You’re most likely to find Claude putting his natural creativity to work and photographing in his spare time or working on his own 3d designs. Claude loves cooking incredible food for his family and gaming with his son (let’s hope his gaming skills are as good as his design skills!)

My office skill

I’m the a+ content king – I’ll create you beautiful designs that highlight your brands usp’s and make your imagery really pop

My Party Trick

besides being able to talk for hours… I can flip my eyelids backwards!

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