Advertising Services

Maximise your advertising results

Now that you’re up and running without a hitch and your product pages are retail-ready, it’s time to launch some advertising campaigns. We have spent years tweaking and testing to find the perfect strategy to launch highly successful advertising campaigns on Amazon. Our team will launch, monitor and optimise your advertising campaigns to increase your visibility on Amazon, drive highly qualified traffic to your product pages, ultimately increasing ROAS and driving costs down.

Delivering exceptional performance and actively reducing wasted media budget to drive £1,000’s of revenue in advertising sales each week; we live and breathe Amazon Advertising. 

Here at Toucan, we regularly see the impact that Amazon advertising has on boosting organic product sales and increasing quality traffic to product pages, each day. Advertising on Amazon is one the key success factors for profitable growth. By strategically using Sponsored Products, Headline Search Ads and Display Ads, we formulate a unique strategy that will drive conversion and visibility for your business. We build technical campaigns that follow industry best practices, feeding the Amazon algorithm with detailed sales history to dynamically adjust bids and increase your RoAS. 

Advertising is a great starting point to recruit new and valuable customers to your brand; you can actively target the people getting ready to buy products similar to yours and make sure they are left purchasing your product and not your competitors’. 

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Amazon Marketing Services

We increase your sales using expert knowledge of Amazon Marketing Services and bespoke technology. 

Headline Search Ads

Standing out from your competition is always tricky, however Sponsored Brand ads give you premium placement at the top of the search results page, ensuring your products are seen first. Your logo, brand message and three top performing products are clearly displayed to thousands of potential customers interested in purchasing. This winning combination is fantastic at driving high-intent traffic to your brand store or product page.  

Sponsored Product Search

We use best-in-class keyword targeting strategies to advertise your individual products across Amazon’s platform. We prioritise your spend using our knowledge of the campaign strategies that first drive conversion and then scale to increase visibility. This approach allows us to test and expand efficiently, but also allows us to be dynamic in our approach. 

Programmatic Advertising

Brand awareness is key to long-term success for any business and Amazon Display can deliver reach and awareness at scale. Programmatic advertising is one of the best ways to increase your brand visibility, target a large pool of customers and tailor messaging to customers depending on their purchasing stage, their interests and even shopping habits. Leverage the niche targeting tools to show eye-catching ads to potential customers on and off the Amazon site. Our team are Amazon DSP Qualified and can work with you in collaboration with Amazon’s Media team to create managed campaigns or flexible self-serve campaigns. 

Amazon Marketing Services

We increase your sales using expert knowledge of Amazon Marketing Services and bespoke technology. 

Sponsored Product Search

We use best-in-class keyword targeting strategies to advertise your individual products across Amazon’s platform. We prioritise your spend using our knowledge of the campaign strategies that first drive conversion and then scale to increase visibility. This approach allows us to test and expand efficiently, but also allows us to be dynamic in our approach. 

Headline Search Ads

Standing out from your competition is always tricky, however Sponsored Brand ads give you premium placement at the top of the search results page, ensuring your products are seen first. Your logo, brand message and three top performing products are clearly displayed to thousands of potential customers interested in purchasing. This winning combination is fantastic at driving high-intent traffic to your brand store or product page.  

Programmatic Advertising

Brand awareness is key to long-term success for any business and Amazon Display can deliver reach and awareness at scale. Programmatic advertising is one of the best ways to increase your brand visibility, target a large pool of customers and tailor messaging to customers depending on their purchasing stage, their interests and even shopping habits. Leverage the niche targeting tools to show eye-catching ads to potential customers on and off the Amazon site. Our team are Amazon DSP Qualified and can work with you in collaboration with Amazon’s Media team to create managed campaigns or flexible self-serve campaigns. 

Media Planning

We use our bespoke planning tools and industry leading knowledge to compile bespoke media strategies regardless of the size of your budget or length of your campaign. We put a strong emphasis on conversion first, visibility second; effectively proving conversion and then effectively scaling your activity. 

Optimization

Amazon advertising is an ever-changing bidding war for visibility. By keeping a close eye on your keywords’ performance metrics and fluctuations in ROAS, we can quickly implement new data-driven strategies to drive sales. By optimising advertising campaigns each day, we always ensure that you are paying a fair price for your impressions, pacing towards your spend targets and getting the full visibility that your brand deserves.

Financial Reporting

We can also provide channel P&L’s so you know exactly how much revenue you are generating through your Amazon business.  

Full Market Audit

We analyse your products against the competition to find your niche market. We can advise on a pricing strategy and content strategy to make you a success in your chosen category.  

Campaign Strategy

We monitor sales cycles and keyword search volumes over time to suggest a profitable and effective spend strategy that will meet your sales targets.  

Sales Reporting

We understand that campaign performance and full visibility on your sales data is extremely important which is why we are fully transparent in our reporting methods.  We deliver customisable weekly or monthly reports, depending on your business needs.  

Full Market Audit

We analyse your products against the competition to find your niche market. We can advise on a pricing strategy and content strategy to make you a success in your chosen category.  

Media Planning

We use our bespoke planning tools and industry leading knowledge to compile bespoke media strategies regardless of the size of your budget or length of your campaign. We put a strong emphasis on conversion first, visibility second; effectively proving conversion and then effectively scaling your activity. 

Campaign Strategy

We monitor sales cycles and keyword search volumes over time to suggest a profitable and effective spend strategy that will meet your sales targets.  

Optimization

Amazon advertising is an ever-changing bidding war for visibility. By keeping a close eye on your keywords’ performance metrics and fluctuations in ROAS, we can quickly implement new data-driven strategies to drive sales. By optimising advertising campaigns each day, we always ensure that you are paying a fair price for your impressions, pacing towards your spend targets and getting the full visibility that your brand deserves.  

Sales Reporting

We understand that campaign performance and full visibility on your sales data is extremely important which is why we are fully transparent in our reporting methods.  We deliver customisable weekly or monthly reports, depending on your business needs.  

Financial Reporting

We can also provide channel P&L’s so you know exactly how much revenue you are generating through your Amazon business.  

We’ll work to drive low ACoS, cut wasted spend, find new-to-brand customers, build relevancy for new product listings and help you launch your brand in new territories. Our advertising campaigns are targeted to meet the individual needs of the seller so that no campaign is ever the same.

Need to drive traffic with Amazon advertising? Get in touch with our consultants today!

Eve Wilson

Client Partner

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Be yourself, everyone else is taken

After graduating from Leeds university, Eve moved back to her original stomping grounds in London and entered the fast-paced world of e-commerce. She has worked at multiple high-end, luxury brands including jimmy choo and condé nast – gaining a wealth of experience in merchandising and business development.

Enjoying working closely with her clients, eve made the move to work at amazon as a partner manager. Fast-forward a couple of years and multiple wild Friday after-work drinking sessions eve was ready to make the next step in her career. She joined toucan in 2019 as a client partner and has been impressing our clients ever since. Eve has taken our external training services from strength to strength and is your go-to for all things amazon.

In her spare time outside the office, Eve is most likely to be relaxing with her dog Sadie, planning her next holiday, eating and drinking at the best restaurants in London or out with her friends.

My office skill

I am the resident amazon 101 and 201 training expert

My Party Trick

after a few cocktails I become a dancing queen

Sophie O'Brien

Head of client Services

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If you’re not happy with where you’re at, move. You are not a tree

Sophie originally hails from London, our wonderful capital city. With an itch to travel and try new cultures, she has moved around throughout her life – jumping between Chicago, Malaysia and California.

Her travels around the world enabled Sophie to build up an incredible 10 years of experience working on large, international FMCG brands including P&G, Unilever and Pepsico. After moving to kuala lumpur 3 years ago to establish and build a media team of her own, the ever-changing and evolving world of ecommerce drew Sophie to a career specialising in amazon. She eventually settled back down in the u.k this year to join the toucan team as our head of client services. If you are in need of management expertise, organisation tips or account management magic, Sophie is your go-to woman.

You’re most likely to find Sophie off travelling the world (she hit 50 countries this year!) Or trying some new delicious food dining out in a new trendy restaurant. A self-confessed health nut, Sophie is a certified nutrition coach and avid gym-goer and having previously ran the Paris marathon she puts us all to shame!

My office skill

I am the queen of colour coding… an organisation expert and love ticking everything off my to-do list

My Party Trick

as a certified nutrition coach I can talk about gut health for hours

Luke Bishop

Founder & COO

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Fits in like a glove on a foot

Luke grew up in the quintessentially english market town of henley-on-thames. After graduating with a degree in biology, he moved back from southampton to the countryside and turned his attention to the world of digital marketing. Not one to rest on his laurels, luke began setting up his own consulting business and jumped into working for companies all over the uk.

During this time, luke quickly became an expert in web design, ppc and facebook advertising. With over 15 years of combined digital marketing experience and a passion for e-commerce, he was looking for his next move. This is when toucan e-commerce was born. Today, luke has 7 years of hands-on experience working with amazon and is your go-to guy for all things operational and logistic.

When he isn’t nose-deep in his laptop screen, you’re likely to find luke on long hikes with his crazy springer spaniels wilson and piper, or planning his next diy project. Fun fact; luke built his own house back in 2012 – pretty impressive!

My office skill

i can tune anyone and anything out when i am fully immersed in a task. I would say this is a blessing but my wife would probably say this is a curse…

My Party Trick

I CAN PUT MY FEET BEHIND MY HEAD

Jaime Smart

Client Executive

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a brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well

Jamie was the first official toucan ecommerce hire back in 2019, but it took a few years for him to make the move into ecommerce. From studying personal training and sports massage, Jamie went on to be a personal trainer for five years. Despite enjoying his job, he wanted to try a new career path and chose to move into estate agency. Jamie excelled at building and managing strong relationships with his clients and he knew this was where his skills were best put to use. As toucan began to take flight, we were on the lookout for a new team member and the dynamic, fast-paced nature of the industry drew him in.

Staying true to his roots, Jamie is still as active as ever and on a sunny day you’re most likely to find him on the football pitch or a golf course somewhere. Jamie has also recently become a proud dog dad to George the cockapoo, I’m sure he will appreciate a follow on Instagram too! (@acockapoocalledgeorge)

My office skill

the office expert on all things vendor and seller central

My Party Trick

as a certified sports masseuse I can give pretty amazing massages – probably not appropriate at a work party though!

Barbara Bottomley

Client Executive

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he who is not courageous enough to take risks will accomplish nothing in life

Barbara grew up down south in sunny Bournemouth where she went on to train as a horse-riding coach and stable manager. After working as a coach and yard manager for 14 years, Barbara decided to make a career change and moved into account management and sales. Her fantastic relationship building and communication skills made this an easy transition for her and in February this year, Barbara joined the toucan client services team.

If you can’t find Barbara at the gym, putting us all to shame with her dedicated workout routine, then you’re most likely to find her out and about exploring the uk. She will either be on a horse or her impressive motorbike for something more fast-paced. Good luck trying to keep up!

My office skill

I’m great at building and maintaining great relationships with my clients

My Party Trick

I can do a pretty cool wheelie on my motorbike

 

James Northcott

director & CeO

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If it makes you happy, it doesn’t have to make sense to others

James decided to study criminology at Southampton, being drawn in by the allure of learning about the world of witchcraft and gang mentality. After completing his degree, he embarked on a solo trip to see the world. Once returning home, James was launched into the land of e-commerce and hasn’t looked back since. He spent 9 years learning the ins and outs of amazon, how to create the perfect strategy and ultimately, what it takes to succeed. Not only was James excelling in the e-commerce space, he was also motivated by a desire to be a successful entrepreneur and has set up a fitness clothing brand and a sports supplement company in his spare time.
 
After realising he had a true passion for Amazon, James and Luke joined forces to create toucan e-commerce. Today James is our go-to man for all things amazon but his strength truly lies in his strategic thinking and level-headed decision making. If you can’t find James in the office, he is most likely on the way to Starbucks for his daily dose of caffeine, working out in his garage gym or sipping a tequila cocktail in the garden tiki-bar.

My office skill

maintaining a lively and productive office environment is one of my main goals every day. A happy team is a successful team!

My Party Trick

I unashamedly used to be part of the break-dancing society at university, so I suppose I’d show off my killer break-dancing skills
 

Claude Francis

Graphic Designer

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oh snap!

Claude joined us early this year as our first ever official graphic designer with over 17 years of experience. After dabbling in music, video and graphics from an early age, Claude went on to study digital media production at university to build on these passions. He has had a very interesting career working as a housing support officer, football coach and at the royal courts of justice! Claude knew that design is where his heart belonged and so went on to work as a designer at the discovery channel before eventually moving to toucan.

 

You’re most likely to find Claude putting his natural creativity to work and photographing in his spare time or working on his own 3d designs. Claude loves cooking incredible food for his family and gaming with his son (let’s hope his gaming skills are as good as his design skills!)

My office skill

I’m the a+ content king – I’ll create you beautiful designs that highlight your brands usp’s and make your imagery really pop

My Party Trick

besides being able to talk for hours… I can flip my eyelids backwards!

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