A day in the life with ...

Jamie Smart – Client Partner

We recently interviewed one of our client executives, Jamie, to find out what it’s like to work at Toucan and what his typical day looks like.

Follow us to keep up with the series, learn more about our team members and get a fresh perspective on the e-commerce industry.

What is your job title?

Client Partner

In three to five words, describe your job.

Definitely fun! It’s a very dynamic environment as you are never speaking to the same person each day, your job is always changing, you are dealing with a wide range of customers each day and there is always something new to learn which is something that I enjoy, so it’s great. I can say with certainty that I’ve never had a boring day.

The second word I would use is flexible. The culture at toucan is flexible to your needs, we are able to work remotely if we want to or need to which has been great, especially in recent times as it has meant we can keep up with our workload. This was a big change for me coming from estate agency where you are sat in your office all day!

Most of all, my job is extremely rewarding. Although Amazon is challenging, nothing beats seeing your actions drive a clients’ performance way past their targets. You feel like you are making a real difference to their business, especially with our smaller start-up brands, all your hard work pays off. It’s a good challenge.

What does a typical day look like for you?

This is a hard one because no day is the same, especially when you are working from home, but I will give you an overview of what today looked like…

9am = We’re not in the office so we have our daily team call to have a quick catch-up with everyone before starting the day. I’ve got to make sure I’m up, out of bed and dressed for the camera!

9.30am = I check emails, there’s normally a lot to get through. Pin the most urgent ones and get started on making my priorities list for the day.

10am = I grab a quick breakfast (marmite on toast) before logging in to all the platforms I’ll be working on throughout the day. I do a check of all the client accounts I manage, checking for any operational flags and ensuring everything is in good health.

10.30am = I have a scheduled weekly call with one of my clients to talk about their weekly performance and any outstanding tasks. Add those action points onto my priorities list.

11am = Working my way through my to-do list, checking and updating any content on my amazon listings, optimising any live advertising campaigns until it’s time for lunch.

12pm = The best time of the day; lunch.

1pm = We recently had a couple of people join the team, so I’ve scheduled a training session to take them through the amazon platforms – seller and vendor central.

4pm = I’m responsible for posting on our company LinkedIn page with amazon and general company updates so we discuss what we want to post for today and I write a caption and upload the content. It looks great and gets some good engagement so I’m happy.

5pm = It’s getting to the end of the day so I make sure I’ve got my priorities completed for the day, checked and sent any outstanding emails and start to wind down for the day.

How did you get into your current job role? Did you need to have any specific qualifications or experience?

I had been working in estate agency for a while and was feeling unfulfilled, working long hours without little reward. I like to keep myself busy and I wanted a job that would keep me on my toes and constantly learning.

Luckily, I knew James through a mutual friend and heard they were looking for their first employee at toucan. I liked the fact it was a start-up as I would be exposed to so many different areas of the business and could upskill myself really fast. It was definitely a huge privilege to be the first employee and I’m so proud to have helped grow the business to where it is now.

Honestly, I didn’t know anything about ecommerce before starting. There was a lot to learn but I was excited for the challenge. My previous experience working in estate agency gave me some experience dealing with clients and building relationships and handling challenging situations, but they didn’t expect me to have any specific experience. I didn’t even know Amazon had two different platforms!

What do you think makes you (or somebody) successful at this job role?

I’d say the most important trait for somebody to have is to be proactive and not reactive. One thing I’ve learned is that to foster trust and loyalty with your clients, you have to attentive and constantly looking for ways to improve their accounts’ performance.

You should be willing to learn and absorb information, there is always something changing and new things to learn.

Very attentive – need to watch being a yes man!  Managing expectations – massive part of the job, being honest and transparent

What is the hardest part of your job?

Balancing multiple responsibilities each day; client meetings and calls, optimising advertising campaigns, building product pages, shipping plans… the list goes on! Apart from that, getting my head around a v-lookup on excel was definitely a learning curve! Proud to say I finally cracked it.

What do you enjoy most?

I love interacting with clients, building those relationships and rapport is really satisfying and makes the job fun too. On top of that, just working in a young and dynamic team. We have a lot of fun in the office, going on socials and getting to know each other.

What advice would you give to somebody considering doing this job role?

  1. It will be the best decision you’ve ever made
  2. Get familiar with the two amazon platforms as much as possible, just to have some basic knowledge
  3. Learn excel!

What do you hope to achieve by this time next year?

My number one goal by this time next year is to be managing my own team. I love training others and helping them grow, I think that would be really rewarding. Second to that, to just continue to learn more about amazon. There’s so much that I still am yet to learn so I want to become a true expert in all things Amazon. Hopefully, I’m not too far off!

And finally, to finish, what has been your favourite memory

Our Christmas trip to Prague last year was probably my most favourite memory since working at toucan. We had so much fun flying around the streets on an electric scooter after exploring all day and the team really bonded on that trip. Really looking forward to seeing what we have in store this year.

Thank you

Eve Wilson

Client Partner


Be yourself, everyone else is taken

After graduating from Leeds university, Eve moved back to her original stomping grounds in London and entered the fast-paced world of e-commerce. She has worked at multiple high-end, luxury brands including jimmy choo and condé nast – gaining a wealth of experience in merchandising and business development.

Enjoying working closely with her clients, eve made the move to work at amazon as a partner manager. Fast-forward a couple of years and multiple wild Friday after-work drinking sessions eve was ready to make the next step in her career. She joined toucan in 2019 as a client partner and has been impressing our clients ever since. Eve has taken our external training services from strength to strength and is your go-to for all things amazon.

In her spare time outside the office, Eve is most likely to be relaxing with her dog Sadie, planning her next holiday, eating and drinking at the best restaurants in London or out with her friends.

My office skill

I am the resident amazon 101 and 201 training expert

My Party Trick

after a few cocktails I become a dancing queen

Sophie O'Brien

Head of client Services


If you’re not happy with where you’re at, move. You are not a tree

Sophie originally hails from London, our wonderful capital city. With an itch to travel and try new cultures, she has moved around throughout her life – jumping between Chicago, Malaysia and California.

Her travels around the world enabled Sophie to build up an incredible 10 years of experience working on large, international FMCG brands including P&G, Unilever and Pepsico. After moving to kuala lumpur 3 years ago to establish and build a media team of her own, the ever-changing and evolving world of ecommerce drew Sophie to a career specialising in amazon. She eventually settled back down in the u.k this year to join the toucan team as our head of client services. If you are in need of management expertise, organisation tips or account management magic, Sophie is your go-to woman.

You’re most likely to find Sophie off travelling the world (she hit 50 countries this year!) Or trying some new delicious food dining out in a new trendy restaurant. A self-confessed health nut, Sophie is a certified nutrition coach and avid gym-goer and having previously ran the Paris marathon she puts us all to shame!

My office skill

I am the queen of colour coding… an organisation expert and love ticking everything off my to-do list

My Party Trick

as a certified nutrition coach I can talk about gut health for hours

Luke Bishop

Founder & COO


Fits in like a glove on a foot

Luke grew up in the quintessentially english market town of henley-on-thames. After graduating with a degree in biology, he moved back from southampton to the countryside and turned his attention to the world of digital marketing. Not one to rest on his laurels, luke began setting up his own consulting business and jumped into working for companies all over the uk.

During this time, luke quickly became an expert in web design, ppc and facebook advertising. With over 15 years of combined digital marketing experience and a passion for e-commerce, he was looking for his next move. This is when toucan e-commerce was born. Today, luke has 7 years of hands-on experience working with amazon and is your go-to guy for all things operational and logistic.

When he isn’t nose-deep in his laptop screen, you’re likely to find luke on long hikes with his crazy springer spaniels wilson and piper, or planning his next diy project. Fun fact; luke built his own house back in 2012 – pretty impressive!

My office skill

i can tune anyone and anything out when i am fully immersed in a task. I would say this is a blessing but my wife would probably say this is a curse…

My Party Trick


Jaime Smart

Client Executive


a brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well

Jamie was the first official toucan ecommerce hire back in 2019, but it took a few years for him to make the move into ecommerce. From studying personal training and sports massage, Jamie went on to be a personal trainer for five years. Despite enjoying his job, he wanted to try a new career path and chose to move into estate agency. Jamie excelled at building and managing strong relationships with his clients and he knew this was where his skills were best put to use. As toucan began to take flight, we were on the lookout for a new team member and the dynamic, fast-paced nature of the industry drew him in.

Staying true to his roots, Jamie is still as active as ever and on a sunny day you’re most likely to find him on the football pitch or a golf course somewhere. Jamie has also recently become a proud dog dad to George the cockapoo, I’m sure he will appreciate a follow on Instagram too! (@acockapoocalledgeorge)

My office skill

the office expert on all things vendor and seller central

My Party Trick

as a certified sports masseuse I can give pretty amazing massages – probably not appropriate at a work party though!

Barbara Bottomley

Client Executive


he who is not courageous enough to take risks will accomplish nothing in life

Barbara grew up down south in sunny Bournemouth where she went on to train as a horse-riding coach and stable manager. After working as a coach and yard manager for 14 years, Barbara decided to make a career change and moved into account management and sales. Her fantastic relationship building and communication skills made this an easy transition for her and in February this year, Barbara joined the toucan client services team.

If you can’t find Barbara at the gym, putting us all to shame with her dedicated workout routine, then you’re most likely to find her out and about exploring the uk. She will either be on a horse or her impressive motorbike for something more fast-paced. Good luck trying to keep up!

My office skill

I’m great at building and maintaining great relationships with my clients

My Party Trick

I can do a pretty cool wheelie on my motorbike


James Northcott

director & CeO


If it makes you happy, it doesn’t have to make sense to others

James decided to study criminology at Southampton, being drawn in by the allure of learning about the world of witchcraft and gang mentality. After completing his degree, he embarked on a solo trip to see the world. Once returning home, James was launched into the land of e-commerce and hasn’t looked back since. He spent 9 years learning the ins and outs of amazon, how to create the perfect strategy and ultimately, what it takes to succeed. Not only was James excelling in the e-commerce space, he was also motivated by a desire to be a successful entrepreneur and has set up a fitness clothing brand and a sports supplement company in his spare time.
After realising he had a true passion for Amazon, James and Luke joined forces to create toucan e-commerce. Today James is our go-to man for all things amazon but his strength truly lies in his strategic thinking and level-headed decision making. If you can’t find James in the office, he is most likely on the way to Starbucks for his daily dose of caffeine, working out in his garage gym or sipping a tequila cocktail in the garden tiki-bar.

My office skill

maintaining a lively and productive office environment is one of my main goals every day. A happy team is a successful team!

My Party Trick

I unashamedly used to be part of the break-dancing society at university, so I suppose I’d show off my killer break-dancing skills

Claude Francis

Graphic Designer


oh snap!

Claude joined us early this year as our first ever official graphic designer with over 17 years of experience. After dabbling in music, video and graphics from an early age, Claude went on to study digital media production at university to build on these passions. He has had a very interesting career working as a housing support officer, football coach and at the royal courts of justice! Claude knew that design is where his heart belonged and so went on to work as a designer at the discovery channel before eventually moving to toucan.


You’re most likely to find Claude putting his natural creativity to work and photographing in his spare time or working on his own 3d designs. Claude loves cooking incredible food for his family and gaming with his son (let’s hope his gaming skills are as good as his design skills!)

My office skill

I’m the a+ content king – I’ll create you beautiful designs that highlight your brands usp’s and make your imagery really pop

My Party Trick

besides being able to talk for hours… I can flip my eyelids backwards!

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